Regional Manager - Counterbalance Sales
About The Position
We are seeking a Regional Manager – Counterbalance Sales to lead sales strategy, support, and performance across our counterbalance product lines. This role is critical in driving growth, enhancing customer relationships, and ensuring accurate product specifications and quoting. Job Duties Sales Support & Strategy Development: Partner with salespeople on customer calls to promote products and coach effective solution-selling. Provide training on product features, benefits, and competitive positioning. Lead quotation and rental activities for specified units. Develop strategies to improve branch performance and product knowledge. Specification Review: Oversee specification reviews using Crown 360 Sales Quoting Tool. Ensure accuracy of application surveys and rental/demo needs. Coordinate freight quoting, site specifications, and delivery logistics. Product Development & Marketing: Collaborate with product development, purchasing, and marketing teams. Support product demonstrations and marketing initiatives. Service Accounts & Strategic Focus: Manage customer service for key accounts and complex transactions. Strengthen customer relationships and expand market share. Provide insights to the Counterbalance Product team for continued growth.
Requirements
- 8–15 years of related experience
- Associate degree in Business (or equivalent experience with HS diploma/GED)
- Ability to travel extensively (20%+), including overnight stays
- Valid driver’s license with MVR required (personal and/or company vehicle use)
- Ability to operate a lift truck
Nice To Haves
- Strong communication and interpersonal skills
- Proficiency in Microsoft Excel, Word, PowerPoint
- Prior experience with the company
Responsibilities
- Partner with salespeople on customer calls to promote products and coach effective solution-selling.
- Provide training on product features, benefits, and competitive positioning.
- Lead quotation and rental activities for specified units.
- Develop strategies to improve branch performance and product knowledge.
- Oversee specification reviews using Crown 360 Sales Quoting Tool.
- Ensure accuracy of application surveys and rental/demo needs.
- Coordinate freight quoting, site specifications, and delivery logistics.
- Collaborate with product development, purchasing, and marketing teams.
- Support product demonstrations and marketing initiatives.
- Manage customer service for key accounts and complex transactions.
- Strengthen customer relationships and expand market share.
- Provide insights to the Counterbalance Product team for continued growth.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
Number of Employees
5,001-10,000 employees
