Regional Leasing & Marketing Manager - Nashville Market (Remote)

Elmington LivingNashville, TN
Remote

About The Position

Elmington Living is a premier property management company based in Nashville, TN. Through managing all of Elmington’s 70+ affordable and conventional owned assets, Elmington Living is committed to providing an unrivaled community experience for residents across the US. Elmington Living specializes in managing multi-family communities through outstanding on-site management and maintenance teams. The Regional Leasing & Marketing Manager is responsible for executing property-level marketing plans; ensuring marketing tools, programs, and services are properly deployed to drive qualified leads, leases, and occupancy growth. This role oversees the implementation and day-to-day utilization of marketing-supported products and services at the property level. You will act as the primary point of contact between on-site teams and marketing leadership, addressing implementation issues, ensuring adherence to company standards, and reinforcing established marketing guidelines and procedures.

Requirements

  • Proven ability to deliver marketing projects on time and at a high standard
  • Strong understanding of branding and marketing tactics across print and digital channels.
  • Knowledge of advertising options and how to select the right channel for the message.
  • Comfortable managing multiple priorities in a fast-paced environment with strong attention to detail.
  • Flexible and adaptable, able to pivot quickly as priorities shift.
  • Working knowledge of SEO/SEM and performance-based marketing metrics.
  • Strong organizational, analytical, and problem-solving skills.
  • Confident, outgoing communicator who builds rapport easily with teams and stakeholders.
  • Passionate about using technology and data to improve efficiency and drive ROI.
  • Self-motivated and able to work independently while collaborating effectively with a team.
  • Excellent written and verbal communication skills.
  • Solid understanding of property management industry trends and marketing best practices.
  • Customer-focused mindset with strong interpersonal skills.
  • Proactive, entrepreneurial attitude with a desire to learn and grow.

Nice To Haves

  • Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field is preferred.
  • Two or three years of experience in direct real estate multifamily marketing within the property management industry.

Responsibilities

  • Partner with the Director of Marketing to deploy and optimize marketing strategies that support on-site teams and improve traffic and leasing performance.
  • Conduct on-site visits to ensure effective execution of marketing strategies, collaborate with property teams, and recommend tactical improvements.
  • Manage project timelines, maintain stakeholder alignment, and ensure work is completed on time and in line with quality requirements.
  • Act as the marketing liaison between properties and onsite teams to support execution and alignment.
  • Track and analyze marketing performance metrics for assigned properties and identify opportunities to improve outcomes.
  • Manage project budgets for assigned properties.
  • Monitor/track internet listings for assigned portfolio.
  • Create and implement sales training for leasing team members within assigned portfolio.
  • Administer mystery shopping program including providing coaching needed for improved results.
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