10491 - Regional Key Account Manager - Hispanic/Third Party Distributors

BARCEL USA LLC•Coppell, TX

1d•Remote

About The Position

The Regional Key Account Manager - Hispanic/Third Party Distributors is responsible for driving distribution, sales growth, and execution of Popcornopolis, Sanissimo, Takis Crisps, Hispanic Portfolio brands, and Takis Hot Sauce across all regions through third‑party regional distributors. This role partners closely with Key Account Managers (KAMs), distributors, brokers, and internal teams to expand market presence, improve execution, and accelerate growth within mainstream and Hispanic-focused channels.

Requirements

Bachelor’s degree in Business, Marketing, Sales, or a related field preferred.
Bi-lingual proficiency in English and Spanish (required).
5+ years of experience in CPG sales, distributor management, broker management, or related roles.
Strong experience working with Hispanic markets, distributors, or portfolios (highly preferred).
Proven ability to manage multiple distributor and broker relationships across regions.
Strong analytical, forecasting, and planning skills.
Excellent communication, presentation, and influence skills.
Ability to travel up to 50%, including distributor meetings, market audits, trade shows, and business reviews.
Highly motivated individual with excellent communication, negotiation, influencing and follow up skills
Solid understanding of financials including P&L impact of sales decisions
Proven leadership capability with a track record of leading and influencing large multi-level and or cross functional teams
Commitment and ability to succeed within a complex organization
Great Interpersonal Skills
Detail & Results Oriented
Superior Oral/Written Communication Capability
Analytical & Critical Thinking Skills
Excellent written and verbal communication skills required
Ability to multi-task, prioritize and organize in a fast-paced environment

Responsibilities

Prospect, onboard, manage, and develop third party regional distributors across all regions.
Prospect, onboard, and develop Hispanic-focused distributors nationwide, ensuring alignment with brand and growth objectives.
Prospect, onboard, and manage brokers and merchandisers supporting Hispanic markets across all regions, including monthly commission tracking and management.
Coordinate with KAMs and third party distributors to introduce Emerging Brands into new accounts and manage all follow up activities post introduction.
Customize Emerging Brands sales presentations to address customer needs, priorities, and channel-specific opportunities.
Conduct new item presentations and manage product setup with third party distributors.
Manage sample orders for distributor leads and existing customers.
Resolve distributor-related purchase order issues to ensure timely and accurate order execution.
Coordinate participation in trade shows for direct accounts, distributors, and broker partners.
Lead the monthly forecasting process for third party regional distributors.
Participate in the annual planning process for third party distributors and the retailers they service.
Conduct regular business reviews with third party distributors and support KAMs during retailer reviews when accounts are serviced by distributors.
Conduct market audits to assess distribution, shelf execution, pricing, and promotional compliance, identifying gaps and opportunities.
Support Revenue Growth Management (RGM) and Trade Marketing initiatives as needed.
Serve as a liaison between Sales, Trade Marketing, Supply Chain, and Finance to ensure distributor success and brand execution.