Regional Field Sales & Education Manager

AKT London•San Francisco, CA

6h•$110,000 - $120,000•Remote

About The Position

In this newly created role, reporting to the Director of Field Sales and Global Education, the Regional Field Sales Manager operates as the senior field leader for the region, driving in-store revenue growth, strengthening key retail partnerships, and ensuring operational excellence. The role leads and develops regional field sales and freelance teams and works closely with cross-functional partners including Sales, Education, Marketing, Merchandising, Operations, and Finance to deliver cohesive execution across merchandising, sales, education strategies, and key retail events. Externally, the role serves as a primary liaison with the Sephora store and regional leadership, building trusted partnerships to support mutual business objectives. This is a hands-on leadership role within a fast-paced, high-growth operating environment following the brand’s recent US launch and rapid expansion within Sephora. Success requires strong retail acumen, people leadership capability, and deep familiarity with prestige beauty retail, with the ability to translate strategy into impactful in-store execution, manage regional performance and forecasting, and own regional financial results while championing brand values and culture. Frequent travel is required, with an expectation of spending significant time in-store and within the region (approximately 50–70% travel) to coach teams, partner with retailers, and ensure consistent, high-quality execution.

Requirements

Direct experience working with Sephora, with experience launching and scaling beauty brands as well as strong relationships with Sephora leadership
Proven experience managing multi-state field teams across the US
Strong understanding of retail KPIs: sell-through, conversion, productivity, and inventory
Strong people leadership and coaching skills, with experience leading through change in high-growth environments
Data-driven decision maker with strong analytical skills, attention to detail, and a high standard for execution
Exceptional communication and relationship-building skills
A passion for beauty, trends, and the Sephora customer experience
Self-starter that thrives in a fast-paced environment
Willingness to travel extensively within region (50–70%)

Responsibilities

Deliver regional sell-through, conversion, and productivity by owning sales performance against targets and executing effective store-level action plans.
Maintain consistent brand standards across all doors, ensuring flawless execution of launches, visual merchandising, gondola updates, tester maintenance, and hygiene compliance.
Inspire and develop a high-performing regional field team through clear performance expectations, coaching, regular field visits, hiring, and ongoing training.
Oversee in-store execution through regular field presence, hands-on coaching, and partnership with retailer leadership to drive impactful training and engagement.
Embed clear KPIs and accountability frameworks to track performance, identify gaps, and accelerate productivity across the region.
Analyse store-level data to identify risks and opportunities, delivering targeted interventions to improve underperforming doors.
Deliver seamless execution of corporate-marketed and retailer-led events, animations, and key retail moments to maximize commercial impact.
Influence commercial, product, and marketing strategy by providing accurate forecasts, post-launch recaps, and actionable field insights.