Regional Director of Referral Marketing

Southern Orthodontic Partners • Nashville, TN

17d

About The Position

We’re looking for a driven, strategic leader to own and elevate referral marketing across a multi-state region. As Regional Director of Referral Marketing, you’ll lead a high-impact field team that builds trusted relationships with dental practices and drives referrals to our network of orthodontists. This is a hands-on leadership role for someone who thrives at the intersection of people, data, and growth—coaching teams, strengthening partnerships, and turning insights into action.

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of B2B sales experience, including 2+ years in a management role
• Proven success hitting targets and driving revenue growth
• Strong leadership, communication, and relationship-building skills
• Data-driven mindset with the ability to translate insights into strategy
• Willingness to travel within your region (~50%)
• Valid driver’s license

Nice To Haves

• Experience in healthcare or dental industries (strongly preferred)
• Proficiency with CRM systems and sales analytics tools

Responsibilities

• Lead & Inspire
• Coach, develop, and manage a team of 7+ Relationship Managers
• Build a high-performance, collaborative team culture
• Provide ongoing training, feedback, and professional development
• Drive Growth
• Develop and execute regional referral and marketing strategies aligned with company goals
• Set, track, and exceed referral targets across assigned markets
• Identify market trends and new growth opportunities
• Build Relationships
• Oversee and strengthen referral partnerships with dental practices
• Support your team in building credibility and trust with providers
• Launch new initiatives to increase referral satisfaction and loyalty
• Use Data to Win
• Monitor referral performance, budgets, and ROI
• Deliver clear insights and updates to executive leadership
• Adjust strategies based on data, field feedback, and results
• Collaborate & Innovate
• Partner closely with doctors, practice leaders, marketing, operations, and finance
• Own and lead strategic projects that advance B2B marketing performance
• Continuously improve KPIs, processes, and outcomes

Benefits

• Competitive salary with performance-based bonus
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO and paid holidays
• Ongoing professional development and growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 11-50 employees