Regional Director of Business Development

Pinnacle Wound Management•Gainesville, GA

6d•Onsite

About The Position

We are seeking a personable, self-motivated, and results-driven Regional Director of Business Development to oversee and expand multiple markets for our affiliated wound care practices. This is an in-office leadership role focused on driving strategic growth within skilled nursing facilities and long-term care environments. The ideal candidate will be highly comfortable with outbound business development, relationship cultivation, and market research, while also collaborating closely with physicians and advanced practice providers. This role requires a strong sales mentality, structured CRM reporting, and the ability to develop executive-level relationships within nursing home organizations and corporate parent groups.

Requirements

Minimum 2+ years of regional or multi-site sales management experience.
Required experience selling into skilled nursing facilities or long-term care environments.
Demonstrated success in healthcare business development.
Experience working alongside physicians or clinical service lines preferred.
Proficient in Microsoft Office (Word, Excel); CRM experience required.
Strong sales acumen with persuasive communication skills.
Highly organized and detail-oriented.
Self-starter with strong accountability.
Professional demeanor when engaging executive-level stakeholders.
Strategic thinker with ability to execute consistently.
Comfortable with high outbound call volume and structured activity metrics.
Ability to travel in-state and out-of-state up to four (4) days per week, including overnight stays.
Travel required for facility visits, executive meetings, and conferences.

Nice To Haves

Experience working alongside physicians or clinical service lines preferred.

Responsibilities

Strategic Relationship Development
Build and maintain relationships with nursing home administrators, regional operators, and C-level executives.
Develop partnerships with corporate or parent-level decision makers.
Strengthen relationships with physicians, nurse practitioners, and physician assistants within assigned markets.
Market Expansion & Lead Generation
Execute sales and marketing strategies to expand wound care services in assigned territories.
Conduct heavy outbound calls, email outreach, and structured market research.
Generate and nurture qualified leads through consistent follow-up.
Identify new facilities and expansion opportunities.
Operations & Physician Coordination
Collaborate with clinicians to align logistics and service delivery within facilities.
Assist with territory planning and provider coverage optimization.
Support onboarding of new facility relationships from contract to go-live.
CRM & Reporting
Maintain accurate same-day documentation in CRM.
Provide weekly reporting on outreach metrics, meetings completed, pipeline status, and growth initiatives.
Track key performance indicators and territory progress.
Industry Engagement
Represent the company at regional trade shows and wound care conferences when scheduled.
Monitor industry trends, competitive threats, and expansion opportunities.