Regional Director of Business Development - Behavioral Health

Summit BHC

About The Position

PURPOSE STATEMENT: The Regional Director of Business Development is responsible for the development, implementation and execution of business development activities to drive success in the facilities or region assigned. Manages and supports the facility BD teams in alignment with facility CEO. Identifies opportunities at the facility level and sets strategic direction for the region’s many unique markets. Facilitates communication through approved process for the coordination, support and focus of the facility BD teams. Supports Facility CEO in directing and managing facility business development department efforts, aimed at diversifying each facility’s payer mix, increasing census and expanding the overall profitability of their products and services.

Requirements

Bachelor’s Degree in a behavioral health area, marketing, business administration or related field required.
Five or more years’ related experience in healthcare business development and marketing role required, preferably in behavioral health or substance use.
Good understanding of the regional and national markets.
Ability to create and develop referral sources.
Knowledge of psychiatric and chemical dependency treatments.
Well-developed and effective relational skills.
Must have and maintain a valid driver's license and clean driving record.
Three or more years’ supervisory/management experience required, preferably in behavioral health.

Nice To Haves

Master's degree preferred.

Responsibilities

Oversees the performance and strategic direction of Facility Directors of Business Development.
Collaborates in the development and execution of market and bed expansion plans.
Participates in the creation and realization of revenue growth initiatives.
Participates in identifying opportunities, assisting in developing and repairing key accounts and building relationships with referral institutions.
Steps into the role of Acting Director of Business Development at facilities with vacancies, actively managing operations while recruiting for the position.
Manages clear performance metrics and targets for business development directors and their teams.
Proactively engages in fieldwork to support and bolster business development activities as needed, ensuring hands-on involvement and leadership
Assists underperforming or challenged facilities, even those not directly assigned, in identifying and resolving issues to enhance overall performance and success.
Facilitates training and professional development opportunities for business development staff at designated facilities.
Implements and executes strategy for successful diversification of payer mix to achieve facility revenue targets.
Interviews facility DBD and AD to assess and diagnose perceived issues and opportunities for success.
Delivers communication between facility teams and the corporate team that is organized and supportive.
Recruits and identifies viable candidates when applicable on the business development team.
Identifies opportunities for Facility’s Admissions and Clinical teams to collect client information and demographics that can be used by BD teams.
Researches the unique regional markets, distinguishes unique segments of business, and helps to manage and secure strategic accounts.
Works with the Division Vice President, Divisional DBD, Facility CEO, Business Development, and Admissions teams to develop targeted objectives and strategic plans.
Strengthens customer loyalty by building a positive regional reputation and brand awareness; creates a culture of concierge customer service within facilities.
Designs and implements approved processes to help the facilities grow and diversify their referent portfolio and increase overall census and profitability.
Fosters a relationship with the CEOs at designated facilities to provide aligned communication between Business Development and facility operations.
Identifies areas of concern to troubleshoot solutions, engages with the appropriate staff for remedy, and provides support of execution.
Ensures analysis is being completed monthly comparing all respective key indicators to both budget, prior months and prior year while addressing issues with strategic corrective actions.
Provides feedback to leadership and VPs on the performance of the facility's Business Development staff.
Analyzes market trends to inform strategic business decisions and forecast