Regional Director of Admissions

Centura College•Virginia Beach, VA

3d•$100,000 - $110,000•Onsite

About The Position

The Regional Director of Admissions (RDOA) is a senior enrollment leader responsible for driving student enrollment strategy, performance, and operational excellence across multiple campuses and business lines. Operating within a matrixed environment, this role provides strategic direction, oversight, and partnership to campus-based Directors of Admissions (DOAs). The RDOA ensures alignment of admissions strategy, performance expectations, and compliance standards across the organization. This role partners closely with executive leadership, campus leaders, and cross-functional teams to optimize enrollment outcomes, enhance the prospective student experience, and scale best practices across the enterprise.

Requirements

Bachelor’s degree required; Master’s degree preferred
5+ years of progressive leadership experience in admissions or enrollment management, including experience as a Campus Director of Admissions, with a demonstrated track record of driving enrollment performance
Proven ability to lead and influence outcomes in a matrixed, multi-campus environment without direct reporting authority
Strong knowledge of higher education admissions practices, including regulatory, accreditation, and compliance requirements (e.g., institutional accreditation, programmatic standards, consumer disclosures)
Demonstrated success using data and analytics to drive enrollment strategy, improve conversion rates, and optimize performance
Exceptional leadership and coaching skills, with the ability to develop talent, align teams, and foster a high-performance, student-centered culture
Strategic thinker with strong operational execution skills and the ability to scale processes across diverse campuses and business lines
Excellent communication, presentation, and stakeholder management skills, with the ability to influence campus leadership and executive teams
High level of integrity, professionalism, and commitment to ethical enrollment practices
Strong organizational and problem-solving skills, with the ability to manage multiple priorities in a fast-paced, performance-driven environment
Proficiency in Microsoft Office Suite (Word, Excel, Outlook, Teams, SharePoint); experience with CRM systems (e.g., CampusNexus) strongly preferred
Ability and willingness to travel regionally, including overnight travel, and to support evening or weekend operations as needed

Responsibilities

Lead regional enrollment strategy across campuses and business lines to achieve and exceed start and revenue targets
Establish standardized enrollment goals, KPIs, and performance benchmarks in partnership with campus leadership
Monitor and evaluate admissions performance across campuses, identifying trends, risks, and opportunities
Provide strategic guidance and performance coaching to campus DOAs to improve conversion, yield, and overall enrollment outcomes
Leverage data and analytics to inform decision-making and drive continuous improvement
Serve as the primary admissions thought partner to campus leadership teams, influencing enrollment strategy and execution
Provide dotted-line leadership to campus DOAs, ensuring alignment to enterprise standards, priorities, and best practices
Foster a culture of collaboration, accountability, and student-centered service across decentralized admissions teams
Lead regular performance reviews, business reviews, and strategy sessions with campus leaders and DOAs
Develop, implement, and scale standardized admissions processes, tools, and best practices across campuses
Identify and drive process improvements that enhance efficiency, consistency, and the prospective student experience
Partner with Marketing, Academics, and Operations to align lead flow, program offerings, and enrollment strategies
Optimize use of CRM systems (e.g., CampusNexus) and reporting tools to improve pipeline visibility and management
Serve as a subject matter expert on admissions-related regulatory, accreditation, and compliance requirements
Ensure consistent adherence to Admissions Policies & Procedures across all campuses
Lead and oversee audits, reviews, and monitoring activities to maintain compliance with institutional, programmatic, and federal regulations (e.g., consumer disclosures, FAA where applicable)
Partner with Compliance and Legal teams to proactively mitigate risk and ensure audit readiness
Design and implement standardized onboarding, training, and development programs for admissions teams
Identify skill gaps and provide targeted coaching and development resources to campus DOAs and teams
Support leadership development within admissions to build bench strength and succession pipelines
Promote a positive, ethical, and high-performance culture aligned with institutional values