Central America

W J DEUTSCH & SONS LTD

About The Position

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023, 2024 and 2025. Deutsch Family Wine & Spirits currently seeks a Regional Director – Caribbean, Mexico, Central America to join our international team! This position is based in a US location that is easily accessible to travel frequently to the Caribbean islands (ex: Miami or Atlanta, GA) and reports to the Vice President of International Sales. The position is responsible for leading a team that develops and delivers the annual business plan for the region (Caribbean/Mexico/Central America) by: 1) Providing thought leadership, direction and coaching to team members, 2) building powerful distributor relationships that ensure delivery of the regions priorities while evaluating best distributor options in market. 3) Effectively utilizing multifunctional resources (Fin, BI, TMM, Supply) and 4) Leveraging marketing resources and brand investments to achieve region plan. This position owns the P&L for the region and is responsible for cost management, price strategy adherence, revenue goal and profit goal delivery. The Regional Director will be responsible for:

Requirements

Minimum 10+ years Sales Management experience; W&S industry experience and preferably a proven track record of success in the managing region (Caribbean/Mexico and Central America).
Must be fluent in Spanish.
Ability to function effectively in a fast-paced business environment. Must be able to manage multiple priorities successfully. Thrives in an entrepreneurial culture.
Objective-oriented, focused, and assertive individual who needs little direction or supervision.
Exceptional sales leader with a track record of always over delivering business objectives.
Inspirational leader who sets high standards to themself and their team to deliver high quality business results.
Strong interpersonal and leadership skills to maximize distributor network, key trade account relationships and Divisional sales team.
Takes a hands-on approach to achieving goals.
Excellent written and verbal communication skills and strong presentation skills; concise and articulate.
Strong problem solving, decision making and organizational skills.
Strong computer skills (Microsoft Excel, PowerPoint and Word).
Strong analytical skills, including financial and forecasting skills.
Ability to function collaboratively with all internal departments. (Marketing, Business Intelligence, Field Finance and Strategic Accounts)
Knowledge and expertise on monitoring competition.
Works through ambiguity with ease, approaching uncertain situations with confidence and clarity.
Willingness to travel 40-50% of the time.

Responsibilities

Develop a strategy for the region; clearly communicate and align priorities to the team.
Ensure development and execution of the annual operating plan that results in delivery of profit and shipment goals
Ensure the Regional Manager for the Caribbean has annual and quarterly distributor and customer plans.
Grow our share of the on-premise trade within both wine and spirits
Collaborate with distributors to on full portfolio representation and manage brand execution vs goals and plan
Develop and implement distributor programs based on brand initiatives
Conduct sales meetings and product presentations for distributor sales staff
Recommending best distributor partnerships for our brands by country
Visiting each distributor and working with their sales team in all channels to grow and identify selling opportunities on a quarterly call cycle.
Develop monthly management review cadence to ensure consistent progress against annual business review.
Seek out opportunities for expansion and growth by developing new business in the Region direct responsibility for Mexico and Central America while managing the RM and assisting plan delivery for the Caribbean. Time share should be 50% Caribbean 50% Mexico/Central America
Develop ways to continuously improve operations and maximize effectiveness of team; Ensure work practices are clearly defined and documented.
Ensure the team has the analytical skills needed to turn data into useful insights.
Establish beneficial relationships with influential regional and local distributors that support delivery of the goals and the inspiration of the leaders and their teams. Gather input, trends and insights from distributors and customers to influence future direction of the region.
Prepare annual budgets and forecasts that are in line with company guidance and manage the P&L for the regional business including expense and trade management.
Maintain team scorecard that tracks performance and oversee day-to-day operations, assigning performance goals and assuring their completion
Develop, implement, and maintain budgetary and resource allocation plans by effectively managing performance and make necessary changes
Ensure strict adherence to price strategies and look for opportunities to raise prices or cut discounts to increase profit and stay on price strategy
Empowers team members with clarity and purpose by establishing well-defined roles and expectations through RACI, enabling confident ownership and accountability.
Invests in growth by offering thoughtful guidance and feedback that inspires continuous learning and strengthens individual capabilities.
Ignites passion and commitment within the team, fostering a shared sense of purpose and drive to achieve ambitious goals.
Builds a future-ready team by ensuring the right skills and capabilities are in place to deliver with excellence and agility.
Leads with intention by designing team meetings that are focused, energizing, and respectful of time, creating space for meaningful progress and collaboration.
Attracts and nurtures top talent through a compelling vision, inclusive culture, and a reputation for developing high-performing individuals
Recognized as an outstanding coach, committed to unlocking potential and cultivating a culture of growth, trust, and excellence.