Regional Development Manager

Generac Power Systems • Waukesha, WI

5d

About The Position

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The Regional Development Manager is responsible for sales growth, market expansion, and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key installing contractors while working closely with wholesale distribution channel leadership, Director of Sales and internal departments to create business plans for greater market penetration. The Regional Development Manager coordinates all marketing activities with distribution partners; building, designing and executing the plans needed to grow share within the markets of responsibility.

Requirements

• Education Bachelor’s Degree or equivalent experience.
• Work Experience 3 years field sales experience in 2 step distribution
• Strong negotiation skills with the ability to navigate complex sales processes.
• Analytical mindset with the ability to interpret and apply key business metrics.
• Clear, effective written and verbal communication skills across diverse audiences, including senior leaders.
• Confident presentation skills for both individual and group settings.
• Self-motivated and capable of working independently in a field-based environment.
• Demonstrated ability to drive process improvements within a matrixed organization.
• Proficiency in Microsoft Office and Salesforce.

Nice To Haves

• Work Experience Experience with electrical and HVAC wholesale distribution partners, electrical contractors, HVAC contractors, from a partnership and business development standpoint.
• Experience in power generation or installed equipment industries.
• Strong business and financial acumen, with the ability to analyze and interpret key performance metrics.
• Relationship Management: Proven ability to build, strengthen, and sustain trusted partnerships with regional and national level accounts to drive mutual growth, engagement, and long-term loyalty.
• Sales and Channel Growth: Demonstrated success achieving and exceeding sales targets by identifying high-potential accounts, optimizing channel performance, and executing territory growth plans.

Responsibilities

• Develop and execute short- and long-term business plans for assigned distribution partners aligned to channel KPIs.
• Analyze territory opportunities, identify account needs, and build strategic relationships with key decision-makers.
• Grow revenue by expanding product penetration, increasing parts and service sales, and identifying new business opportunities.
• Deliver sales presentations and provide training on products and programs.
• Monitor competitive activity within the territory and implement solution-based strategies to protect and grow share.
• Support promotional programs and new product launches.
• Coordinate and execute marketing activities with assigned accounts and distribution partners.
• Track and report territory performance metrics to measure effectiveness and drive results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level