Regional Area Sales Manager In Training

Factory Direct Enterprises LLC d b a Ashley Homestores•Milford, CT

12d•$80,000 - $100,000•Onsite

About The Position

The Regional Area Manager (RAM) is responsible for driving sales growth, profitability, and operational excellence across multiple Ashley HomeStores (typically 2-3 locations). This role is dedicated to executing strategic business plans, ensuring brand consistency, and fostering a high-performance culture that aligns with company values. By leveraging financial, operational, and customer service data, the RAM identifies opportunities for improvement and drives continuous success. As a key leader, the RAM provides inspirational leadership by setting high standards, coaching teams to exceed expectations, and ensuring each store achieves its sales and customer satisfaction targets. This leader maintains a visible presence in the stores, working closely with store management teams to optimize sales, elevate the guest experience, and develop future leaders.

Requirements

5 to 7 years of retail sales and sales management experience in a multi-store, high volume organization required, preferably with experience in retail or hospitality (furniture retail not required).
Demonstrated career growth with tenure with experience operating as a district manager or equivalent with an extensive store count.
Expertise in Retail & Sales Operations: Deep understanding of sales strategies, retail workflows, and operational best practices to drive business success.
Industry Knowledge: Strong familiarity with furniture products, styles, and trends, ensuring an informed and consultative sales approach.
Business Acumen: Proven ability to integrate finance, management, marketing, and merchandising principles into strategic decision-making.
Relationship Building: Exceptional ability to establish and maintain strong, trust-based relationships with team members, customers, and stakeholders.
Analytical & Problem-Solving Skills: Skilled at analyzing performance metrics, identifying trends, and translating insights into data-driven action plans that optimize results.
Leadership & Culture Development: Ability to cultivate an engaging, high-performance culture through clear vision, empowerment, and team development.
Effective Communication: Strong verbal and written communication skills with the ability to articulate ideas clearly, concisely, and with impact.
Project & Time Management: Proven ability to manage multiple priorities, meet demanding deadlines, and execute business initiatives efficiently.
Coaching & Team Development: Passion for mentoring and coaching direct reports to maximize their potential and achieve performance goals.
Agility & Adaptability: Thrives in a dynamic environment, pivoting seamlessly when priorities and business needs shift.
Technical Proficiency: Comfortable with basic computer and office software tools to support daily operations and reporting.
Service-Oriented Mindset: Energetic, enthusiastic, and guest-focused, with a commitment to delivering an outstanding experience at every level.

Responsibilities

Develop and execute strategic plans to achieve regional sales, gross margin, operating expense, and key performance targets.
Lead store management teams in meeting and exceeding performance goals, including Sales Per Guest (SPG), Net Promoter Score (NPS), Gross Margin (GM), and other key KPIs.
Optimize guest conversion and sales execution through Ashley’s Proven Sales Approach.
Monitor financial performance across all assigned locations, analyzing daily reports and identifying trends to drive improvements.
Conduct ongoing business reviews and store audits to assess performance in merchandising, sales, marketing, staffing, and operational efficiency.
Utilize Staffing to Traffic methodologies to ensure optimal scheduling and resource management.
Serve as a mentor and coach for Sales Managers, General Sales Managers, and future leaders, modeling Ashley’s core values and sales leadership behaviors.
Develop and implement training initiatives that reinforce best practices, product knowledge, and guest engagement strategies.
Participate in Visual Walks to assess category performance and provide actionable feedback.
Recruit, develop, and lead high-performing sales management teams capable of supporting Ashley’s growth strategies.
Conduct regular team meetings to communicate business priorities, track progress, and recognize achievements.
Maintain a visible presence in the stores, directly engaging with customers to observe the shopping experience and support store teams.
Ensure stores uphold Ashley’s brand standards and guest-ready environments at all times.
Partner with leadership on store openings, relocations, remodels, and closures to maximize enterprise profitability.
Foster collaboration and communication between store teams and corporate leadership, addressing escalated issues promptly.
Participate in market strategy meetings to implement best practices and operational improvements.
Achieve store-specific and regional Sales Budgets.
Monitor and drive success in Close Rate, Sales Per Guest, Average Sale, and Sleep %.
Improve Net Margin, Protection %, Team Opportunity Split %, and Financing Application %.
Increase Appointment % of Unsold Guests and maintain high Net Promoter Score (NPS).
Monitor and optimize controllable expenses such as utilities, shrinkage, maintenance, and cash handling.

Benefits

Competitive Base Salary ranging from $80,000 to $100,000, based on experience, qualifications, and store level assignment upon completion of the training program.
Yearly Bonus Opportunities with the potential of a total compensation package earning upwards of $130,000 including base salary and bonuses, based on individual regional performance and company success.
Ashley Sales Academy: A comprehensive, paid training program to equip you for success.
Quarterly and Annual Awards to recognize top performers.
401(k) Program with a company match.
Paid Time Off and Holiday Pay, including your birthday.
Medical, Dental, and Vision Benefits starting as low as $25 a week.
Referral Bonuses: Earn up to $1,000 for referring qualified candidates for open positions.
Hope to Dream: For every mattress sold, a portion of the proceeds is used to purchase and donate beds to children in need (ages 3-16).
Give a Day: Every Team Member is encouraged to volunteer for one day per year with an approved organization, and we’ll pay you for that day.
Corporate Chaplains: Providing support in areas such as grief care, hospital visits, marriage and parenting support, aging parents, and stress management.
Life Resources: Quarterly events supporting Team Members in areas like finances, relationships, health, and wellness.
Team Member Relief Fund: Offering financial support for unexpected life events.
SmartDollar: A FREE financial wellness program to help you budget, reduce debt, and save for the future.