Region Retail Director, East Region

Red Wing Shoe Company•Red Wing, MN

5d•$126,000 - $170,000

About The Position

The Regional Retail Director leads the development and management of Retail teams and initiatives, driving alignment with corporate strategies and the company’s long-term vision. This role ensures that stores consistently meet or exceed sales and revenue targets while delivering exceptional customer experiences. This role partners cross-functionally with Industrial and Wholesale leadership and teams to execute the overarching North American Wholesale (NAW) business strategy. Additionally, the director collaborates with corporate partners to maintain operational excellence, identify growth opportunities, and cultivate strong dealer relationships.

Requirements

Bachelor’s degree (B.A. or B.S.) from a four-year college or university, plus a minimum of ten years of leadership experience in sales or retail operations—or an equivalent combination of education and experience.
Proven track record of leading retail operations teams, fostering employee growth, and driving performance excellence through Talent Management programs and initiatives.
Extensive experience in specialty retail and/or dealership/franchise environments, with responsibility for merchandising, inventory management, store operations, performance metrics, and overall profitability.
Demonstrated success in building strong partnerships across a networked organization, driving results through influence, collaboration, and alignment with cross-functional stakeholders.
Proven ability to lead and execute operational strategies that enhance retail productivity, optimize store performance, and deliver consistent business results across multiple locations.
Skilled in monitoring and analyzing store performance metrics, providing actionable insights, coaching, and guidance to ensure operational excellence and achievement of key performance indicators (KPIs).
Exceptional communication, presentation, and analytical skills, with the ability to interpret complex business data, articulate challenges, and deliver compelling presentations to leadership, stakeholders, and regional teams.
Adept at leading teams in a fast-paced, multi-unit environment, fostering a culture of accountability, high performance, and continuous improvement.
Proficient in Microsoft Office Suite (Word, PowerPoint, Excel, Outlook) and comfortable leveraging technology to drive operational efficiency and reporting.

Nice To Haves

Direct experience in a retail footwear environment is highly desirable.

Responsibilities

Own the region revenue growth goals by achieving front door retail and back door wholesale sales targets.
Defines strategic objectives for assigned territory (east, west, central) in collaboration with cross-functional partners and leadership.
Partners with Revenue Operations, Retail Creation, and Legal to develop white space, onboard new dealers and strengthen long term dealer and investor relationships
Owns deployment and implementation of defined in-store experiences, adherence to Standard Operating Procedures and local retail regulations.
Coordinate with Industrial Leadership to support the delivery of Industrial programs across the region.
Work collaboratively with Revenue Operations, Marketing, and Product Creation to ensure the right product assortment is in the right stores to fulfill both walk-in and industrial consumer command.
Partners with Revenue Operations to ensure the required direct-to-consumer programs, products, tools, and systems are deployed effectively to drive appropriate impact, and drive the implementation of these products and tools.
Provide leadership and guidance to all Region Managers following prescribed sales development and operating policies/procedures to achieve sales, profit and market share goals.
Ensure stores contribute to the acquisition, satisfaction and retention of customers that result in customer and revenue growth by transformation of culture from customer service to sales
Work collaboratively with Revenue Operations to identify retail products, tools and systems needed to effectively run the business
Manage assigned staff: provide clear goals and expectations; ensure clarity of roles and responsibilities; coach; manage performance; develop; salary administration; enforce systems, policies and procedures; recruit, select and onboard new employees.
Achieve financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Serve as the trusted advisor to dealer partners. Consulting on full-business operations, financial health, investments, and long-term growth strategy. Strengthening alignment between dealer partners and corporate priorities, ensuring strategies are mutually beneficial and future focused.
Conduct annual and ongoing business reviews to evaluate performance, identify opportunities, and influence dealer adoption of corporate initiatives.
Ensure compliance with dealer agreements, brand standards, and business expectations while maintaining strong, trust-based relationships.