Region Manager - Wisconsin

Monster Brewing Company•Madison, WI

just now•Onsite

About The Position

This position is responsible for the sales and distribution growth of the company’s products, focused on distributor management, market development, chain and retail execution. The role is accountable for the management of the sales and distribution growth of the portfolio in the assigned market. Key activities include developing distributor programs that identify, target, and market to existing and potential accounts, to maximize distribution, shelf space and “3P” merchandising efforts within the market. The manager will build share of mind and attention with distributors by regularly attending and leading distributor meetings, keeping all levels of distributor management well-informed of company initiatives, developing incentives & programs that keep consistent focus and effort on the brands, and tracking and measuring performance against key priorities. The role also involves promoting the “Multiplier Effect” by training and motivating distributor sales reps and managers on product knowledge, company sales techniques, brand pitches & promotions, encouraging them to act as company employees would in the trade. The Region Manager will oversee and manage appropriate distributor inventory levels, working with the customer orders team and distributor purchasing managers, and foster and develop productive business relationships in the market that drives clear results. Collaboration with the Sales Director on the development and execution of the distributor’s Annual Business Plan and the overall strategic sales plan for the market is crucial to maximize sales and distribution. The position provides day-to-day management, development, training, and ultimate accountability of Field Sales Reps within the market, and coordinates market blitzes in various locations. Account management, planning, and execution in chain & key accounts within the market are also key, along with creating and executing marketing promotions with customers, festivals, and events. The manager will use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights. Recording sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives is expected, as is meeting and maintaining sales goals set regularly with the Regional Sales Director. Regular and consistent communication with FSRs, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team, and other necessary personnel is required. Additionally, the manager ensures the company’s quality standards are understood and enforced by distributors and retailers, maintains an understanding of all legal restrictions regarding company products in each market, and ensures all initiatives are executed within those limitations. A flexible work schedule, including weekends and extended workdays, is often necessary. The manager is expected to uphold a professional appearance, keep a well-maintained and organized vehicle, and represent the company in a positive and reputable manner, performing other related duties as required or assigned.

Requirements

High Energy - Be a self-starter with a strong desire and ability to execute and win at retail.
Work Ethic - Have attention to detail and ability to complete tasks on time and independently and consistent, strong work ethic.
Time Management - Ability to multi-task efficiently, prioritize work around key business drivers.
Communication - Skill in verbal and written communication and presentation.
Relationship Builder – Ability to develop lasting and value-added relationships with stakeholders.
Organization - Ability to pre-plan on weekly and monthly basis; consistently execute timely plans.
Growth Mindset - Ability to demonstrate a strong desire to grow professionally with the company and willingness to learn new skills and experiences.
Business Planning – Ability to effectively plan and manage wholesaler objectives and initiatives.
Minimum of 2 years of experience in the Beverage Alcohol Industry.
Prior experience managing direct reports in a sales environment.
Knowledge and experience within the 3-tier system with the ability to balance between the demands of wholesaler management and retail execution.
Knowledge & skill in distributor inventory management.
Knowledge of VIP iDig, Karma, Nielsen Scan Data and Microsoft Office (Excel, PowerPoint, SharePoint, OneDrive).
Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations.
Required to frequently lift and move 10-25 pounds.
Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.
High School Diploma, GED, or equivalent required.
Minimum Experience: 5 Years.
Age Requirement: 21 years or older.
Required Travel: Up to 35%; Must have a reliable vehicle.
Good driving record, personal liability auto insurance required.

Nice To Haves

Bachelor’s Degree preferred.
Previous beer distributor or supplier experience is preferred.
Experience preferably within the Beer Category (for the 2 years of Beverage Alcohol Industry experience).

Responsibilities

Accountable for the management of the sales and distribution growth of the portfolio in the assigned market.
Develop distributor programs that identify, target, and market to existing and potential accounts, to maximize distribution, shelf space and “3P” merchandising efforts within the market.
Build share of mind and attention with distributors by: Regularly attending and leading distributor meetings, Keeping all levels of distributor management well-informed of company initiatives, Developing incentives & programs that keep consistent focus and effort on our brands, Tracking and measuring performance against key priorities.
Promote the “Multiplier Effect” by training and motivating distributor sales reps and mangers on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade.
Oversee and manage appropriate distributor inventory levels, working with customer orders team and distributor purchasing managers.
Foster and develop productive business relationships in the market that drives clear results.
Collaborate with Sales Director on development and execution of distributor’s Annual Business Plan and the overall strategic sales plan for the market to maximize sales and distribution.
Provide day to day management, development, training, and ultimate accountability of Field Sales Reps within the market.
Coordinate market blitzes in various locations in and outside of an assigned market.
Provide account management, planning and execution in chain & key accounts within the market.
Create and execute marketing promotions with customers, festivals, and events.
Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
Record sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives.
Meet and maintain sales goals that are set regularly with the Regional Sales Director.
Maintain regular and consistent communicates with FSRs, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary.
Ensure the company’s quality standards are understood and enforced by distributors and retailers.
Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations.
Maintain a flexible work schedule as weekends and extended workdays are often necessary.
Uphold a professional appearance, keeps a well-maintained and organized vehicle, and represents the company in a positive and reputable manner.
Perform other related duties as required or assigned.