Recruitment Marketing Specialist

Ochsner Health•Baton Rouge, LA

About The Position

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways. At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today! Make a difference and help use your creativity to connect people to their passion and purpose! As a Recruitment Marketing Specialist, you will make your mark by building recruitment marketing campaigns and strategies to help attract top talent to Ochsner Health. You will use your creative talents to highlight Ochsner's unique culture, employee stories and career opportunities by building attraction strategies to help increase candidate pipelines. The goal of the Recruitment Marketing Specialist is to help attract talent to the organization by positioning Ochsner Health as an employer of choice. You will support recruitment marketing efforts through graphic design, web content, blog writing, video editing, project management, email marketing, creative social posts and strategies, storytelling, job posting sponsorship campaigns and more. The Recruitment Marketing Specialist will report to the Talent Acquisition Manager of Recruitment Marketing and Employer Brand. This position is housed under the Human Resources Division & Talent Acquisition Department and will require exclusive focus on employment brand and recruitment pipeline. This position will also require close collaboration with Ochsner's System Marketing Team to ensure brand consistency and alignment.

Requirements

Required – 6 years related experience in marketing, brand management, content management, blogging, content strategy and creation, brand communications, interactive media or social media design, digital creation, production, strategy and communication; or 4 years related experience with Associates degree; or 2 years related experience with a Bachelor’s degree
Must have computer skills and dexterity required for data entry and retrieval of information.
Effective verbal and written communication skills and the ability to present information clearly and professionally.
Must be proficient with Windows-style applications, various software packages specific to role and keyboard.
High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.
Knowledge of HTML, CCS, & Javascript is a plus but not required

Nice To Haves

Preferred - Bachelor's degree in Marketing, Advertising, Web Design or related degree
Preferred - Prior recruitment and/or recruitment marketing experience
Preferred – Experience working with Adobe After Effects.

Responsibilities

Solves for Ochsner Health's most critical staffing needs. This position requires flexibility and consistent preparation to respond to swiftly shifting priorities.
Creates employment campaigns by attracting candidates through various social media outlets and company pages.
Creates and edits video content for internal employment branding as well as external attraction campaigns.
Creates and manages both blog content, as well as organizing submissions from the internal talent community.
Researches related trends and manages employment related websites including but not limited to careers pages on social media, job boards, event advertisements and the company’s employment page.
Provides and suggests technology solutions for engaging candidates in our talent community.
Uses text, virtual and AI platforms to expand our reach and extend frequent communication for job seekers.
Responsible for rendering of drafts for large scale recruitment collateral.
Writes copy for direct mail, social media and radio employment campaigns.
Builds web content based on online marketing strategy for optimal user experience.
Designs online display, advertising and online graphics with brand or sub-branding guidelines or collaborates/manages external/internal designers and/or production firms.
Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.
Assists with managing company career pages and leveraging vendor products and resources (Glassdoor, Indeed, LinkedIn)
Other related duties as required.