Radiology Market Access Squad Lead

Bayer•Indiana Township, PA

22h

About The Position

Bayer is committed to delivering Health for All, Hunger for None, including through Bayer's Radiology Division - a market leader in diagnostic imaging solutions. With the combined power of Bayer's diagnostic imaging and legacy MEDRAD® medical device businesses, the division transforms insight into innovation across CT, MRI, PET, and interventional studies. Our continually evolving portfolio includes medical devices, contrast media, integrated dose-management software, and a suite of professional services. With an 80+-year commitment to Radiology, Bayer continues to help guide diagnostic imaging led by our purpose: Everyone deserves clear answers about their health. The Radiology Market Access Squad Lead is a visionary leader responsible for driving market access strategies, fostering innovation, and building high-performing teams within Bayer’s Radiology Division. This role combines strategic leadership with hands-on support for account executives, acting as a player-coach across multiple channels. The ideal candidate will possess deep expertise in the US healthcare environment, a thorough understanding of radiology channel partners, and a proven ability to deliver value through market access, pricing, payer value proposition, and contract generation.

Requirements

Bachelor’s degree with 10+ years, or MBA with 7+ years, in Pharmaceutical/Medical Device Market Access, Payer Marketing, Product Management, or Brand Management
Demonstrated expertise in developing and executing market access strategies, pricing, payer value propositions, and contracting
Proven ability to lead, motivate, and inspire teams in a matrixed environment
Strong analytical skills, with the ability to synthesize complex market data and financials into actionable plans
Excellent communication skills, both written and oral
Willingness to travel up to 20% domestically

Nice To Haves

Extensive experience in Radiology, Diagnostic Imaging, or Medical Device markets
Agile marketing experience preferred
Visionary and strategic thinker with a passion for innovation
Accountable, results-driven, and adept at building collaborative, high-performing teams
Deep understanding of the US healthcare landscape and radiology channel dynamics
Skilled at influencing without authority and driving cross-functional alignment

Responsibilities

Lead market access strategy and execution for Bayer’s radiology portfolio, ensuring optimal positioning and profitability
Build, inspire, and develop high-performing teams, fostering a culture of accountability and continuous improvement
Serve as a visionary leader, partnering with product, customer, and expert squads to differentiate and grow market share, especially for must-win and launch brands
Oversee agency, KPI, and budget management to optimize investments and deliverables
Ensure adherence to company compliance, policy, and guidelines
Manage relationships with payers, providers, pharmacies, OEMs, GPOs, government entities, and distributors to secure optimal pricing and reimbursement
Drive innovative approaches to collaboration, creating shared value with Bayer and external partners
Develop and execute contracting and pricing strategies, including pull-through programs and cross-functional initiatives to remove access barriers
Act as a player-coach for account executives and directors, supporting account planning, strategy, and execution across channels
Focus on key organized customer accounts to ensure effective engagement and relationship management
Provide mentorship and guidance to team members, enabling their professional growth and success
Lead the development of market access strategies, including pricing, payer value proposition, and contract generation
Conduct market research with access customers to inform launch strategies and value propositions
Execute comprehensive omnichannel offerings that augment field force engagement