Radiology Director Portfolio Marketing

Bayer•Indiana Township, PA

6d•Remote

About The Position

Everyone deserves clear answers about their health. Bayer advances Health for All by developing diagnostics and therapies that address unmet medical needs. Our Radiology Division — a market leader built on 80+ years of radiology heritage and the combined strengths of Bayer diagnostic imaging and legacy MEDRAD® — develops and commercializes imaging solutions across CT, MRI, PET and interventional modalities, including devices, contrast agents, dose‑management software and professional services. Building on our legacy, Bayer expanded into Molecular Imaging with the recent acquisition of investigational pan-amyloid radiotracers aimed at improving detection of cardiac amyloidosis. These tracers could enable earlier, more accurate identification of systemic and cardiac amyloidosis — a progressive disease that remains underdiagnosed despite advances in care that affects an estimated 400,000 people globally. Most patients today are diagnosed too late for optimal intervention, so better diagnostic tools can substantially change patient pathways. The lead compound, I‑124 evuzamitide, is a PET radiotracer in Phase III clinical development for detection of cardiac and other systemic amyloidoses and has received U.S. FDA Breakthrough Therapy designation for cardiac amyloidosis and Orphan Drug designation in the U.S. and EU. With near‑term data readout, we’re hiring a director‑level marketer to prepare launch readiness and accelerate growth of our molecular imaging program. This role combines pre‑launch brand strategy, clinical evidence translation, and launch execution with post‑launch US commercialization to build market share and drive clinician adoption of our cutting-edge radiotracers. You will collaborate closely with cross-functional teams to develop and execute comprehensive marketing plans to support diagnostic clarity with target audiences, enhance brand visibility, and ultimately improve patient outcomes. The role may be supported from our Whippany, NJ headquarters or our Indianola/Pittsburgh facility and is structured as a remote position with flexible location options.

Requirements

Extensive knowledge and proven delivery across all principal areas of Healthcare Professional (HCP) marketing required, including developing marketing strategy, personal/non-personal tactical development and execution, KOL development, KPI setting/performance measurement, agency management
Proven ability to synthesize complex information, market data, and financials to develop business cases and formulate action plans required
Proven ability to influence without authority and drive highly matrixed teams to deliver on strategic priorities
Pharmaceutical or radiotracer experience required
Excellent written and oral communication skills required
Passion for patients and self-motivation to thrive in a high-intensity, fast-paced environment
Flexibility and willingness be a change agent with demonstrated ability to motivate and inspire colleagues
Willingness to travel up to/roughly 20% domestically
BA/BS preferred, MBA or other advanced degree a plus
10 years of Pharmaceutical Marketing/Product Management/Brand Management experience preferred, OR
7 years of Pharmaceutical Marketing/Product Management/Brand Management experience preferred with an MBA or other advanced degree

Nice To Haves

New product launch experience strongly preferred
Experience in Radiology/Diagnostic Imaging and specifically PET radiotracers preferred
Cardiology experience, oncology experience, and/or commercialization of radioactive products desired
Global strategic marketing experience is a plus
Agile marketing and/or digital marketing experience preferred

Responsibilities

Leverage data-driven insights to spearhead effective marketing strategies and agile programs for radiotracers, including campaign development & core promotional materials
Use customer insights and analytics to define and prioritize market segments and channel mix (personal vs. non‑personal); support field‑force sizing for the first radiotracer launch
Identify and pilot innovative promotional tactics and partnership models (e.g., pharma CV/Onc collaborations or joint promotion)
Develop and share subject‑matter expertise across Bayer’s cardiology and oncology portfolios and with the MI (NucMed) Device team
Partner with Learning & Development to design and deliver onboarding and launch training (disease state, clinical data, product and competitive positioning, etc.)
Coordinate with Product Squads, Customer Squads, Customer Insights & Analytics, and Digital Marketing & Product Ops to design, measure and communicate programs
Lead matrix teams to align stakeholders and ensure timely execution of brand initiatives
Lead Promotional Review Team (PRT) reviews of key promotional materials
Foster a collaborative culture that cultivates and celebrates learning, open communication, camaraderie, and fun through innovation, new ideas, and recognition
New product launch strategy and planning to deliver flawless execution
Defining and executing competitive strategies to grow market share and defend positioning
Flexibility and collaboration among cross-functional teams
Agency, KPI, and budget management to optimize investments and deliverables
Timely, data-informed decisions in a fast-paced, ambiguous environment
Adherence to company compliance, policy, and guidelines
Works closely with Radiology Marketing, Portfolio, Customer Insights, senior Radiology leadership, GSM, Field Teams (Sales, Service Operations, Clinical), Training, Market Access, Medical
Interacts with customers to develop ongoing company rapport and resolve any issues that arise
Leads brand relationship with agency partners