Executive Director, Portfolio Marketing

JLL•Boston, MA

3d•Onsite

About The Position

JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. Job Description: The ideal candidate for the Head of Marketing for Project & Development Services (PDS) and Property Management is a senior marketing leader with deep portfolio marketing experience, capable of shaping multi-year strategy and driving measurable growth across two of JLL’s largest businesses. This individual will have a proven track record of designing and leading complex, multi-touch marketing programs that generate new enterprise opportunities, accelerate existing pipeline, strengthen client relationships, and elevate market presence. This role serves as the strategic growth and brand advisor for both PDS and Property Management, overseeing integrated marketing planning across demand generation, brand positioning, content, digital marketing, sales enablement, thought leadership, media, and analytics. The Head of Marketing will work cross-functionally with senior leaders in Sales, Operations, Product/Service Lines, Research, Finance, IT, HR, and Communications to build and execute marketing programs that drive financial, operational, and brand performance. This individual must bring a strategic, future focused mindset; strong commercial acumen; and a demonstrated ability to manage large global teams, navigate executive–level conversations, and translate business needs into marketing strategy, operating models, and measurable outcomes. The role requires extensive creativity, analytical strength, and the ability to influence across a matrixed, global organization.

Requirements

BS/BA in Marketing, Business, Communications, or related field; MBA preferred.
15+ years of B2B marketing experience with substantial portfolio marketing ownership and demonstrated impact.
Experience in Project & Development Services Marketing and Property Management Marketing.
Management experience required, including leadership of managers of managers and oversight of global or multi-region teams.
Proven track record developing and executing large-scale, multi-channel marketing strategies that drive measurable pipeline and revenue growth.
Experience partnering closely with Sales and executive leadership to translate business needs into scalable marketing programs.
Highly skilled in analytics, forecasting, measurement frameworks, and decision-making grounded in data.
Demonstrated excellence in stakeholder management within complex matrixed environments.
Experience managing substantial budgets, marketing technology stacks, and vendor ecosystems.
Strong executive presence, communication skills, and ability to influence across all levels of the organization.
Demonstrated ability to think innovatively while building disciplined, repeatable processes and operating structures.
This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Responsibilities

Strategic Leadership & Vision Set the multi-year marketing strategy for PDS and Property Management, aligning with JLL’s enterprise vision and market growth priorities. Serve as the senior advisor on brand, demand, and client engagement strategy for business-line executives. Translate business goals into clear marketing objectives, KPIs, and investment plans that support sustainable global growth.
Messaging, Positioning & Market Presence Define and evolve market positioning to differentiate JLL across buyer segments, industries, and geographies. Govern messaging across campaigns, sales enablement, thought leadership, and product/service positioning to ensure clarity, consistency, and competitive strength. Lead development of web content, digital experience, and social presence for both business lines.
Integrated Marketing & Demand Generation Design and oversee multi-touch, multi-channel marketing programs—digital, content, ABM, events, PR, paid media—that drive revenue impact across the client lifecycle. Build demand generation engines that accelerate pipeline quality, conversion velocity, and cross-sell opportunities. Oversee product launch marketing, segment-based campaigns, and cross-functional go-to-market efforts.
Operational Excellence & Governance Build and optimize the marketing operating system, including processes, workflows, technology, and global governance. Oversee budget planning, vendor strategy, organizational design, L&D, and marketing technology adoption. Establish enterprise-aligned reporting frameworks and ensure leadership visibility into performance, insights, and ROI.
Cross-Functional Leadership Partner closely with Sales, Product/Service Leads, Operations, IT, Finance, Research, and HR to align marketing to business needs and commercial outcomes. Communicate complex ideas and strategic considerations clearly to executive audiences; anticipate sensitivities and proactively manage alignment. Influence enterprise-wide marketing priorities through participation in leadership councils, steering groups, or strategy committees.
Team Leadership Lead a global organization of managers and senior managers; develop next-generation leaders and succession pipelines. Foster a collaborative, high-performance culture focused on innovation, measurement, and continuous improvement. Ensure consistent global execution while empowering regions with tailored strategies, playbooks, and operating guidance.