Radio General Manager

AGM CALIFORNIA INC•Bakersfield, CA

just now•Onsite

About The Position

American General Media is seeking a General Manager to lead and grow an established, tenured team in Bakersfield. This is a player-coach leadership role responsible for driving revenue growth through coaching, accountability, and strategic direction, while also maintaining and growing market and station business. This role is not about rebuilding—it is about refining performance, strengthening accountability, and unlocking additional growth from an experienced team. This is an in-office leadership role requiring daily presence with the team.

Requirements

Proven success in sales leadership and individual revenue generation
Experience managing and growing tenured sales teams
Strong coaching and performance management skills
Ability to balance personal sales responsibilities with leadership duties
Strategic thinker with a focus on revenue growth and execution
Strong communication and leadership presence

Nice To Haves

Media, radio, or integrated marketing experience preferred

Responsibilities

Lead a tenured sales team and elevate overall performance
Personally manage and grow house accounts
Coach Account Executives to increase billing, retention, and share of wallet
Identify performance gaps and implement targeted adjustments to drive growth
Establish and maintain a culture of accountability, professionalism, and execution
Align sales efforts with programming, promotions, and digital initiatives
Actively participate in key account strategy and client relationships
Maintain accurate pipeline management, forecasting, and revenue tracking
Provide consistent, visible, and engaged leadership within the office
Represent AGM within the Bakersfield community and business environment