qualitative research director

C & R Research Limited•Chicago, IL

60d

About The Position

The Qualitative Research Director will manage, conduct and execute live/real-time qualitative research projects (in-person or via webcam) for clients in a wide range of industries. They will work in conjunction with other experienced moderators and operations team to design and manage client research projects. They will take ownership of entire research projects, from research design & proposal through written analysis/reporting/presentation. They will also develop and maintain client relationships through providing strong analytic insight and reports.

Requirements

6-10 years of supplier side, hands-on experience conducting qualitative research projects for CPG and other industry clients. Specialized audience (e.g., multicultural, B2B, youth), method (e.g., UX/Usability research), and/or industry (e.g., healthcare) expertise a plus
Experience with a variety of qualitative methods and technologies/research platforms, including focus groups, ethnographies, and shop-alongs.
Understand qualitative methods well enough to incorporate into project designs.
Proven client management experience with a consultative, partnership model focus.
Excellent moderating skills, both one-on-one and in a group setting
Exceptionalanizational andmunication skills, including strong presentation skills.
A proven record of exemplary client service
Exceptional oral and writtenmunication skills.
Ability to juggle numerous concurrent projects and tasks with minimal supervision.
Excellent attention to detail and accuracy.
A passion for consumer research.
Enthusiastic, engaged, and positive attitude.
Significant, hands-on experience using Microsoft Office products and webcam interview platforms.

Nice To Haves

Specialized audience (e.g., multicultural, B2B, youth), method (e.g., UX/Usability research), and/or industry (e.g., healthcare) expertise a plus

Responsibilities

Respond to basic client Request for Proposal (RFP) through a written proposal that outlines a rmended research design, methodology, timing and costs.
Independently develop and qualitative research methods to address marketing issues on basic projects and assist more senior moderators onplex projects.
Manage qualitative research projects by interfacing with operations department to develop screening questionnaires, coordinate respondent recruitment, select research sites and assemble project materials.
Develop simple andplex discussion guides, stimuli, homework assignments and other project materials, as warranted, on individual projects.
Set up, conduct and manage focus groups, IDIs, in-home interviews/ethnographies, shop-alongs and other live/real-time qualitative projects (in person or remote)
Work collaboratively with Online Qual and quant teams on multi-phase projects
Develop written reports and analyses based on fieldwork, interview transcripts/video, diaries/journals/analytical tools, and other data.
Develop final reports including key insights, writing conclusions and identifying and collaborating with senior moderators on opportunities or strategic rmendations that address our clients' business issues.
Attend client meetings and presentations as needed.
Develop and maintain client relationships