Publicity Manager, LBYR

Hachette Book Group•New York, NY

35d•$70,000 - $78,000•Hybrid

About The Position

Little, Brown Books for Young Readers (LBYR) is looking for a highly motivated, energetic, collaborative, and creative Publicity Manager. This team member will be responsible for creating and executing publicity campaigns for titles across LBYR’s all-ages general interest list—including books in the picture book, middle grade, young adult, and new adult categories. The ideal candidate has a strong interest in children’s publishing and is an exceptionally skilled communicator who thrives in a highly collaborative work environment. They should be a consummate team player who is proactive, nimble, innovative, and who brings a positive, problem-solving mindset to the work. This is a NYC based role, requiring three days per week in the office.

Requirements

Minimum of 6 years of experience in publicity, ideally within the publishing industry and children’s publishing, specifically.
A strong interest in working on books for young readers.
Trade and consumer media fluency, including established relationships across broadcast, print, and online outlets.
Industry fluency, including an understanding of the marketplace and competition.
Experience booking and managing author tours.
Proven ability to manage and prioritize multiple assignments in a fast-paced environment.
Superb written and verbal communication skills.
Excellent organizational skills and attention to detail.
Ability to escort authors to publicity engagements, including the ability to travel domestically with authors when needed.
Proficiency with Microsoft Office, Excel, Outlook, etc.
Familiarity with Muck Rack, Podchaser, Net Galley, and Edelweiss

Responsibilities

Publicizing approximately 30 titles per year, executing all aspects of each campaign—including developing media and event strategy, writing press materials, pitching and booking trade and consumer press, planning events/tours, and more.
Working closely and collaboratively with authors and illustrators on all aspects of publicity, including briefing creators for interviews and accompanying authors to publicity engagements.
Developing and maintaining close working relationships with members of the press (broadcast, radio, print, digital, trades, podcasts, etc.) and seeking out new media outlets and opportunities for LBYR’s titles.
Developing and maintaining relationships with booksellers around the country, as well as off-site and lecture event venues.
Planning and executing author appearances—from one-off events to full author tours.
Owning department tasks, like overseeing trade show and festival strategy or managing the seasonal roundup process.
Presenting on campaign work in standing meetings involving Sales and Marketing.