Public Relations Specialist

Czinger•Torrance, CA

38d•$95,400 - $131,175•Onsite

About The Position

Czinger Vehicles is redefining the future of automotive design and manufacturing. Founded in 2019, we're pioneering a new era of performance vehicles through revolutionary, proprietary technology that blends human-AI design with sustainable manufacturing. Our flagship 21C hypercar, celebrated as the world’s fastest production vehicle and for its record-setting runs at Goodwood Hill Climb, Circuit of the Americas, and Laguna Seca, showcases the innovation behind over 550 patents in AI-driven generative design, materials, and additive manufacturing. With our three core pillars of dominating performance, iconic design, and revolutionary technology, Czinger is at the intersection of deep technology, consumer products, and high-performance branding. We invite you to join our world-class talent in shaping the future of the automotive industry. Here, you'll be part of a groundbreaking journey that pushes the limits of performance, design, technology, and sustainability. Purpose Czinger Vehicles is seeking an experienced and passionate Public Relations Representative to serve as the voice of our brand across automotive, luxury, technology, and lifestyle media landscapes. This role will be responsible for developing and executing comprehensive PR strategies with a strong focus on both Digital and Traditional media, that position Czinger as a leader in both hypercar performance and manufacturing innovation, managing relationships with top-tier media outlets, and creating compelling narratives that resonate across multiple high-value verticals.

Requirements

Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field
5+ years of experience in public relations, preferably with automotive, luxury, or technology brands
Proven track record of securing high-profile media placements in top-tier publications
Established relationships with automotive media (MotorTrend, Road & Track, Car and Driver, Top Gear, etc.) and luxury lifestyle outlets
Exceptional written and verbal communication skills with ability to craft compelling narratives
Strong understanding of the automotive industry, hypercar segment, and luxury consumer landscape
Experience managing multiple campaigns simultaneously with strong organizational skills
Proficiency with media monitoring tools, PR software, and analytics platforms
Ability to work independently and collaboratively in a fast-paced, innovative environment

Nice To Haves

Deep passion for automotive performance, engineering, and manufacturing innovation
Experience with early-stage or high-growth automotive/technology companies
Connections within entertainment and celebrity circles with interest in exclusive automotive products
Understanding of advanced manufacturing, Industry 4.0, or digital transformation narratives
Experience coordinating international media relations and global PR campaigns
Background in crisis communications and reputation management
Familiarity with the Southern California automotive and technology ecosystems

Responsibilities

Develop and execute integrated PR campaigns across digital and traditional platforms in the automotive, luxury, entertainment, technology, and lifestyle verticals
Cultivate and maintain relationships with journalists, editors, influencers, and content creators across digital and traditional media outlets
Identify and secure high-impact media opportunities including feature articles, reviews, interviews, and broadcast segments
Manage media inquiries and serve as the primary point of contact for press relations
Coordinate exclusive vehicle experiences, factory tours, and media drives for key automotive journalists and influencers
Craft compelling press releases, media kits, brand narratives, and talking points that communicate Czinger's unique position in digital manufacturing and hypercar performance
Develop story angles that appeal to diverse audiences from automotive enthusiasts to technology innovators and luxury consumers
Create and maintain a robust content calendar aligned with product launches, industry events, and company milestones
Work closely with leadership to articulate technical innovations in accessible, engaging ways
Plan and execute PR campaigns for vehicle launches, track records, partnerships, and company announcements
Coordinate cross-functional collaboration with marketing, events, and engineering teams to ensure cohesive messaging
Manage logistics for media events, press conferences, and VIP experiences
Track and analyze media coverage, PR metrics, and campaign effectiveness with regular reporting to leadership
Position company executives and key team members as thought leaders in automotive innovation, manufacturing technology, design, motorsport, etc.
Identify speaking opportunities, award submissions, and industry recognition programs
Monitor industry trends and competitive landscape to identify opportunities for Czinger to lead conversations
Manage crisis communications and reputation management as needed
Collaborate with digital marketing teams to amplify PR efforts across social media platforms
Engage with online automotive communities, forums, and digital influencers
Monitor online sentiment and engage in reputation management across digital channels
Coordinate with content creators for authentic brand storytelling across YouTube, Instagram, and emerging platforms

Benefits

Enjoy a world-class compensation package that includes a competitive salary, equity plan, and discretionary results-based incentive bonus opportunities, ensuring you're truly valued for your contributions.
Embrace a healthy lifestyle with paid vacation, sick time, and company holidays, including a year-end shutdown to recharge. We support growing families with paid parental leave, recognizing the importance of bonding time.
Prioritize your well-being with our comprehensive health and wellness benefits, offering both HMO and Premium PPO options. Additionally, benefit from company-sponsored life insurance and short and long-term disability coverage for peace of mind.
We're committed to your professional development. Take advantage of reimbursement opportunities for learning and development initiatives, empowering you to continuously expand your skill set and reach peak performance.
Join our collaborative, dynamic, and high-performing team within a fast-paced, mission-driven company. Together, we're disrupting the traditional manufacturing industry, fostering innovation, and integrating people and technology to reduce our footprint.

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