Public Relations Specialist - Saucony

Wolverine Worldwide • Rockford, MI

2d • Hybrid

About The Position

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation. We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style. The Public Relations Specialist supports the development and execution of public relations marketing efforts for the Saucony brand including social media channels, programs, and messages.

Requirements

• 3-5 years of PR or communications experience, preferably with consumer brands
• Strong media relationships spanning running, fitness, fashion, and lifestyle media landscape
• Strategic mindset with proven ability to analyze data, identify trends, and translate insights into actionable recommendations
• Excellent writing, editing, and storytelling skills with attention to detail
• Ability to translate product features and brand values into compelling narratives for diverse audiences across performance and lifestyle
• Experience managing multiple projects simultaneously in a fast-paced environment
• Strong organizational skills and comfort managing regular reporting cadences and deliverables
• Proficiency with media monitoring tools
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field

Nice To Haves

• Passion for wellness, fashion, and pop culture (bonus if you're a runner yourself!)

Responsibilities

• Support to execute PR strategies that support product launches, seasonal campaigns, and brand initiatives across running, lifestyle, and fashion
• Build and maintain relationships with media contacts, editors, journalists, bloggers, and influencers in the fashion, lifestyle, running, fitness, and outdoor sectors
• Manage end-to-end product launch communications including coordinating product reviews, executing strategic seeding programs, and continuously identifying and cultivating new media and influencer contacts across running, lifestyle, and fashion verticals
• Write and distribute press releases, pitch stories, coordinate media interviews, and manage press inquiries
• Draft press releases and core messaging materials for inclusion in global PR toolkits to support international markets
• Assist in planning and execution of media events, product seeding programs, press previews, and experiential activations
• Own all PR reporting including weekly, monthly, and global reports that track media coverage, share of voice, sentiment, and competitive landscape
• Monitor industry trends and media landscape across running, fashion, and lifestyle sectors, providing strategic analysis and actionable recommendations to inform future PR initiatives and brand positioning
• Collaborate with marketing, product, and social teams to ensure aligned messaging and integrated campaigns

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level