Public Relations Manager, Amazon Ads Comms

Amazon•Arlington, VA

37d

About The Position

Amazon Ads is seeking an experienced PR Manager to lead corporate reputation initiatives across our global advertising business. In this role, you'll develop and execute both proactive and reactive communications strategies that protect and enhance Amazon Ads reputation among key industry stakeholders, including advertisers, agencies, publishers, and industry analysts.

Requirements

7+ years of recent professional communications or public relations experience
Bachelor's degree
Experience communicating results to senior leadership
Proven track record managing proactive and reactive communications for a global business
Strong media relationships with relevant business and trade publications
Demonstrated ability to develop strategic communications plans that drive business results

Nice To Haves

Experience with advertising publishers and marketing/creative agencies
Experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround, or experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines
Understanding of programmatic advertising, retail media, and the broader digital advertising environment
Track record of translating complex technical concepts into compelling narratives

Responsibilities

Lead the development and implementation of proactive PR strategies to position Amazon Ads as an industry thought leader and trusted partner
Manage reactive communications and crisis response for issues impacting Amazon Ads' reputation
Build and maintain relationships with top-tier advertising, marketing, and business media outlets and reporters
Create compelling narratives around Amazon Ads' business strategy, product innovations, and customer success stories
Collaborate with executive leadership to develop authentic positioning and messaging
Partner with internal teams including Product PR, Corporate Communications, Policy, Legal, and Marketing to ensure consistent messaging across all external touchpoints
Prepare executives for media interviews, speaking opportunities, and industry events
Monitor industry trends, competitive landscape, and public sentiment to identify reputation opportunities and risks
Measure and report on the effectiveness of reputation management strategies