Public Relations Intern - Internal Opportunity

Tecovas • Austin, TX

3d • $18 • Onsite

About The Position

Tecovas was founded with the simple goal of making the world's best western boots, apparel, and leather goods, and selling them at a fair price. We are a brand reimagining a category and welcoming both first-time boot buyers and seasoned western enthusiasts alike.
The Internship Program at Tecovas is an opportunity for undergraduate and graduate students to expand their skill set and put action to key learnings. As a key part of our mission of growth and development here at Tecovas, we want to showcase how we strive to make our employee and customer experience better than anywhere else. This is a meaningful opportunity to learn about the inner workings of a quickly growing and highly collaborative company.
Tecovas is looking for a Public Relations Intern to play a key role in supporting our public relations and partnership strategies, from communicating with our external PR agency to analyzing brand coverage and recapping event impact. Reporting directly to the PR & Partnerships Manager, you will receive in-person mentorship, weekly check-ins, and inclusion in relevant meetings for learning and exposure to ensure an effective and valuable experience.
This position is based out of Austin, TX with regular in office attendance expected. Must be available for the full duration of the internship (12 weeks).
Please note that this internship opportunity is available only to current and active Tecovas employees. If you are not a Tecovas employee, you will not be considered for this position.

Requirements

• Currently pursuing a degree, with a preference for a major in Communications, Marketing, or Public Relations.
• Strong PR writing skills and an interest in partnership strategy.
• Experience or interest in brand partnerships, and collaborating with cross-functional teams.
• Must be located in the Austin, TX area
• Must be available to work up to 32 hours per week, Monday - Friday (between the hours of 8AM-5PM CST)
• Must be at least 18 years of age or older
• Must have reliable transportation
• Able to lift up to 30 pounds regularly
• Internship program culminates with a presentation to our leadership team summarizing your experience at Tecovas with key takeaways and feedback regarding the program.

Responsibilities

• Streamline communications on brand initiatives and launches with our external PR agency.
• Conduct brand coverage and competitor analysis to identify key trends and opportunities.
• Research and identify potential new partners that align with the Tecovas brand.
• Thoroughly recap PR and partnership impact and key takeaways post-event or post-launch for internal learnings.
• Document brand messaging and assets, delivering them to cross-functional teams to ensure consistency.
• Receive training in PR outreach, build editor relationships, and hone your pitching tactics.
• Take on a dedicated stretch project to build a PR and Gifting Strategy to support our evergreen Work storytelling

Benefits

• Competitive hourly rate - starting at $18/hour; The actual compensation will be based on factors such as the candidate’s skills, qualifications, and experience.
• Daily lunch stipend
• Gain more insight and professional experience into the departments that help a direct-to-consumer retail organization succeed

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Number of Employees: 501-1,000 employees