Public Relations, Director

Bloomberg Industry Group•Arlington, TX

About The Position

The Director of Public Relations is responsible for developing and executing a comprehensive public relations strategy that aligns with and supports the company’s sales and product go-to-market (GTM) objectives. The ideal candidate will be a skilled communicator, experienced in media relations, and adept at crafting narratives that drive awareness, engagement, and business growth.

Requirements

Bachelor’s degree in public relations , Communications, Marketing, or a related field.
10 + years of experience in public relations, preferably in a B2B or tech-driven environment.
Proven success in developing PR strategies that support sales and product marketing goals.
Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
Proven leadership experience, including collaborating with cross-functional stakeholders.
Strong media network and experience managing agency partners.
Ability to thrive in a fast-paced, cross-functional environment.

Responsibilities

Strategic Planning & Execution Develop and implement a forward-looking PR strategy that directly supports sales and product marketing goals.
Collaborate closely with sales, product, and marketing teams to align PR campaigns with GTM plans, product launches, and revenue- driving initiatives.
Identify key messaging opportunities and create integrated communication plans that amplify product value propositions.
Media & Influencer Relations Cultivate and maintain strong relationships with media, analysts, and industry influencers.
Secure high-impact media coverage, trade publications, and digital platforms for business specifics content .
Work with the Head of Corporate Communications to prepare executives for media engagements, interviews, and speaking opportunities.
Content Development Oversee the creation of press releases, media kits, bylined articles, blog posts, and thought leadership content.
Ensure messaging consistency across all external communications and brand touchpoints.
Crisis & Issues Management Work with Head of Corporate Communication on crisis communication PR response strategies to ensur e timely and transparent communication.
Contribute to crisis communication plan in collaboration with communications, legal and executive leadership.
Measurement & Reporting Track and analyze PR campaign performance using KPIs aligned with business objectives .
Provide regular reporting and insights on media coverage, campaign performance, and industry engagement metrics.