Public Relations/Content/Social Intern
About The Position
The Public Relations/Content/Social Media Intern will support the Public Relations/Content team in organizing, planning and executing programs that include a mix of public relations, content marketing and social media activities for Wray Ward and its clients. This internship may offer experience in organic social media content creation and community management; media relations research, pitching and reporting; content writing and content marketing; influencer marketing; corporate communications; and other activities that fall under Wray Ward’s PR/Content umbrella. The ideal candidate is an energetic self-starter with the ability to multitask and work in a collaborative, team environment.
Requirements
- Current college/university student seeking a Bachelor's degree in public relations, marketing, communications, journalism or related degree
- Understanding of social media platforms and ability to use social media tools to reach set marketing program goals
- Solid writing skills, including ability to quickly understand and write about topics in diverse industries and self-edit for quality assurance
- Ability to write in various formats and for a range of tactics under the PR/content umbrella, including social media, blog posts, newsletters, news releases and feature stories
- Understanding of media relations as a communications tactic
- Self-starter who can work well in a team environment
- Interest in understanding how search engine optimization improves online content visibility and helps inform editorial planning and an interest in learning how to use basic SEO tools
Nice To Haves
- Familiarity with media relations management tools (Agility), social media management tools (Sprout, Sprinklr), content marketing tools (Craft CMS, Hubspot) and SEO tools (Semrush, Google Search Console) a plus
Responsibilities
- Work with social media team to write social media content for Instagram, Facebook, LinkedIn and Pinterest
- Manage FORM Instagram account on behalf of FORM internship team, including post writing, visual creation and community management
- Work with public relations team to create media databases, identify key editors for pitching and identify target publications
- Work with public relations managers to track editorial coverage and produce and manage clip reports
- Assist with research for client programs and new business initiatives, which can include online research for companies, products and competitors
- Assist with planning for special events, such as editor roundtables, product launches, trade shows and brand experiences; planning activities can include press kit development, visual aid development, menu coordination, travel, giveaways and shipping of event items
- Work with content marketing team to produce, schedule and track blog posts, newsletters and email communications
- Write series of blogs detailing FORM internship; blogs will be shared on agency’s blog
- Assist with writing assignments for news releases, media alerts, press kit content, newsletter articles and website content
- Provide administrative support in creating purchase orders, client setup forms, job starts, work orders and other activities that help in organizing and tracking client projects
- Support SEO manager with basic on-page SEO tasks including conducting keyword research, writing metadata, and auditing and optimizing published content
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What This Job Offers
Career Level
Intern
Number of Employees
101-250 employees
