Public Relations Associate

The University of Utah•Salt Lake, UT

16d

About The Position

As a part of PBS UTAH’s dynamic Marketing Department, the Digital Marketing Coordinator will oversee all PBS UTAH social media properties, compose, copy edit and proofread social media posts and web content several times daily, monitor social media trends for PBS UTAH and affiliate pages, and track effectiveness of all campaigns. They will also assist in the creation of video and other digital content, as well as the implementation of digital marketing campaigns. The Digital Marketing Coordinator will work with several internal departments and converse with viewers who contact PBS UTAH by social media, responding in a polite and timely manner that is consistent with brand voice. This position reports to the Director of Marketing. About PBS UTAH PBS Utah is Utah’s PBS station, providing the state with access to exceptional content that entertains, informs, and enriches viewers. PBS Utah airs PBS programming, plus award-winning, locally produced documentaries and series. PBS Utah stands as one of the premier public television stations in the country. We are dedicated to serving the entire Utah community through high-quality and award-winning local productions, K-12 educational programs, and community engagement. PBS Utah provides Utah and the surrounding areas with relevant and compelling programming and services while upholding our core values of Innovation, Inclusion, Education, Independence, and Integrity. ( https://www.pbsutah.org/about/ ) The ideal candidate should align with the core values of PBS Utah and possess an understanding of the diverse perspectives and experiences within our community, enhancing mutual understanding and collaboration.

Requirements

Bachelor’s degree in Journalism, Public Relations, Mass Communications, English, Liberal Arts, or a related area, or equivalency (one year of education can be substituted for two years of related work experience) required.
Department Specific Qualification: Professional experience running social media accounts (Facebook, Instagram, YouTube)
Hard-working and dependable, ability to manage multiple projects, set priorities, and meet deadlines
Excellent written and verbal communication skills, including outstanding grammar, writing, editing, and proofreading skills
Self-motivated with strong interpersonal skills and commitment to working collaboratively with Marketing Department and other internal departments
Detail-oriented and well organized
Work nights or weekends as necessary to attend events and activities

Responsibilities

Manage PBS UTAH’s social media accounts: Facebook, Instagram, YouTube, Pinterest, etc.
Compose social media copy and content; schedule and coordinate posts in a timely manner
Meet and collaborate with internal departments (Programming, Education, Community Engagement, Production) to meet each department’s social media needs, and to coordinate the distribution of digital content
Create monthly, weekly and quarterly reports for Marketing Department
Monitor social media and new media trends & best practices
Work with Marketing team to determine strategy for digital component of marketing campaigns for PBS UTAH’s local productions, PBS content and general station communications
Implement digital advertising campaigns
Maintain Google Ads accounts
Monitor performance and create reports for digital marketing
Work with Webmaster on SEO for PBS Utah.org properties
Track effectiveness of all campaigns, analyze performance and adjust campaigns as necessary to ensure effectiveness
Assist in the production of video and other online content
Assist in the conception, composition, design and implementation of online content
Assist in the composition of PBS UTAH newsletters and other communication materials as needed
Submit performance reports on digital/social campaigns for grant reporting
Other duties as assigned by Director of Marketing