Public Relation & Social Media Specialist (Full-time)
About The Position
We want people to look + feel amazing. “Look good feel good” isn’t just a cute phrase around here. We make it happen, in real life, every single day. It’s all about innovation, personalization, and connection. No two people are ever alike, and neither are their treatments. We have high standards. Our treatments are curated from nothing but the best. We believe chic and high-end should still be friendly and approachable. This is OrangeTwist. Your treatment shop. Fastest growing chain of aesthetic treatment centers in The United States! 24 locations and growing 7 different types of treatments in 1 shop Our current eNPS (Employee Net Promoter Score) score of 75—Exceptional, world-class score— Extremely high employee's satisfaction and loyalty, showcasing a strong and positive work culture. OrangeTwist is looking for a Public Relations & Social Media Specialist responsible for enhancing the organization’s brand image, building strong media relationships, and managing the company’s social media presence. This role involves developing communication strategies developing thoughtful organic social strategy, handling media inquiries and monitoring online conversations to support the company’s public image and marketing objectives.
Requirements
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- 2+ years experience in PR, social media management, digital marketing, or content creation.
- Strong writing, editing, and storytelling skills.
- Familiarity with social media analytics tools (e.g., Meta Insights).
Responsibilities
- Develop and implement PR strategies to strengthen brand awareness and public perception.
- Write and distribute press releases, media kits, speeches, and corporate announcements.
- Maintain relationships with journalists, influencers, bloggers, and media outlets.
- Coordinate media interviews, press conferences, and public events.
- Monitor news coverage, prepare media reports, and track PR campaign performance.
- Manage crisis communication and support reputation management efforts.
- Plan, create, and publish engaging content across social media platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok).
- Manage social media calendars, trends, and campaigns aligned with marketing goals.
- Monitor audience engagement, respond to comments, and manage online community interactions.
- Analyze social media metrics and provide performance reports with insights and recommendations.
- Stay updated on industry trends, platform updates, and best practices.
Benefits
- Forward-thinking, transparent, and inclusive company culture
- Competitive salary, incentive plan, generous paid time off, sick time, and paid holidays
- Comprehensive benefits package including medical, dental & vision insurance
- 401k employee contributions, FSA, and dependent care options
- Continuing education with our own University
- Employee referral bonus program, employee resource groups, and professional development
- All benefits dependent on role and eligibility
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
101-250 employees
