Public & Community Relations Manager

Graton Resort & Casino•Rohnert Park, CA

About The Position

The Public & Community Relations Manager (PCRM) will be responsible for developing effective and consistent messaging and communications strategies, and will work with all forms of media, including press releases and digital campaigns, print materials, social media, audio, video, and more. The PCRM will maximize publicity for Graton Resort Casino's (GRC) major events and activities while also promoting the GRC brand locally and nationally as a destination resort. The PCRM will report to the Director of Marketing and will work in conjunction with the VP of Marketing, the General Manager and Tribal ownership.

Requirements

Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
Bachelor's degree in public relations, communications, marketing, or related field preferred.
Minimum three (3) years' experience in the PR/Communications field.
Minimum two (2) years in a leadership role.
Experience in stakeholder/community engagement.
An extensive list of media contacts.
An expansive understanding of multi-channel media relations and communications strategies.
Can present a strong portfolio of successful coverage and campaigns across local, national, and online media outlets.
Bachelor's degree in public relations, communications, marketing, or related field preferred.
A leader with the ability to inspire and motivate colleagues throughout the company.
Self-motivator, confident, energetic, and creative.
Effective communicator.
Must be able to handle multiple tasks simultaneously and prioritize appropriately.
Computer proficiency with Microsoft Office, including Excel.
Well-versed in social media and communications technologies.

Responsibilities

Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
Oversee the day-to-day communications and create a cohesive communications strategy.
Work closely with the Director of Marketing and VP of Marketing on the overall public branding of GRC, with the goal of projecting a positive company image to the public.
Develop an overall, annual communications plan including but not limited to branding, messaging, community involvement, etc. that keeps GRC top of mind across multiple markets.
Cultivate and enhance collaborative working relationships within the national and local media and publicity community.
Gather and disseminate timely information to media, agency partners and internal team members.
Serve as the main point of contact for Graton Resort & Casino PR needs.
Oversee press release schedule, proofing, and writing assignments for GRC press releases, publications and ensuring quality control of all information released.
Support/collaborate/create editorial content for GRC social and digital channels.
Create proactive crisis management plans around local issues.
Communicate crisis plans to internal and external audiences when applicable, cultivating an environment of readiness and alertness.
Support the VP of Marketing and General Manager in establishing memberships in the state, county, and area organizations such as tourism boards, chambers of commerce, business alliances, and area sports groups; cultivate relationships with peers throughout the local and greater Bay Area markets.
Support the VP of Marketing and General Manager on diversity, equity, and inclusion efforts.
Manage/coordinate/publicize community-focused initiatives, including, but not limited to festivals, sponsorships, donations, etc.
Act as a media spokesperson on behalf of the company and address questions and complaints.
Help develop, maintain, and reconcile the annual communications budget.