Project Manager, Digital Content & Operations

Guidewell Education•Sacramento, CA

16h•$65,000 - $70,000•Remote

About The Position

The Project Manager, Digital Content & Operations, is the operational backbone of mbaMission’s digital content strategy and platform maintenance. Your mission is to drive the seamless execution of our content lifecycle across four distinct brands, ensuring that every video, digital asset, and course update is delivered with absolute precision and peak visibility. You will serve as the primary navigator for our onTrack platform and our expansive YouTube presence, balancing the creative demands of video production with the rigorous data requirements of the application cycle. By managing external vendors and internal workflows, you ensure that our clients receive the most accurate and engaging experience in the industry, protecting mbaMission's reputation as the premier authority in admissions consulting.

Requirements

5+ years of experience in project management, ideally within digital marketing, EdTech, or a B2C services environment.
Proven experience managing YouTube channels or digital course platforms (LMS), with a strong grasp of SEO best practices.
Experience managing external creative agencies or vendors, specifically regarding workflow efficiency and quality control.
Demonstrated experience coordinating professional video shoots, including managing talent schedules, facilitating script reviews, and acting as the primary onsite (or remote) point of contact for production crews.
Proficiency with YouTube Studio, CRM environments, and project management software (e.g., Asana, Monday.com, Notion, etc).
Ability to analyze content performance metrics and translate them into "next step" strategies.
A proven track record of managing high-stakes data updates where accuracy is critical to the customer experience.
Ability to pick up new digital tools and industry nuances quickly

Responsibilities

Maintain a "Zero-Delay" content calendar for multiple brands, ensuring all YouTube publishing is timely and optimized.
Lead the systematic "Audit Loop" to proactively identify and refresh outdated digital content, including links, deadlines, and school-specific application data.
Manage the annual onTrack update cycle during "Update Season" (June–August), ensuring 100% accuracy of platform data as school applications are released.
Write and optimize video metadata, including titles, descriptions, and timestamps, to maximize SEO and lead-generation potential.
Monitor and report on YouTube and platform analytics, providing actionable insights to the leadership team to drive engagement and enrollment.
Oversee the outreach and management of the onTrack Fellowship Program and potential organizational partnerships to expand onTrack’s reach.
Coordinate all logistics between internal stakeholders and our outsourced professional production team to ensure a seamless "traffic control" of video assets.
Manage the external production budget by reviewing deliverables for quality and ensuring peak efficiency in editing spend.
Schedule and facilitate regular video shoots, including coordination with scriptwriters, administrative support, and external guests.
Act as the primary Tech Support Liaison for the onTrack platform, collaborating with developers and consultants to manage sales initiatives, implement platform updates, resolve user issues, and communicate technical changes to the customer service team.
Develop and document standard operating procedures (SOPs) for content workflows to ensure institutional knowledge is preserved and scalable.