Project Manager 2 - FAO Schwarz Activation Trainer - NYC

Nordstrom•New York, NY

4d•$87,000 - $144,000•Onsite

About The Position

The FAO In‑Store Trainer plays a critical role in bringing the FAO Schwarz brand to life within Nordstrom stores , ensuring teams deliver an elevated, magical, and customer‑centered experience. Grounded in Nordstrom’s service values and FAO Schwarz’s rich heritage of play, this role focuses on: Building confident, knowledgeable, experienced-driven sales teams Creating meaningful customer connections anchored in storytelling and product demonstrations Driving business results through training excellence, coaching, and in‑store activation Ensuring consistent delivery of the FAO brand ethos in conjunction with Nordstrom core values and best practices across our locations. As a visible leader on the sales floor, the Trainer partners closely with store teams and FAO business partners to maintain brand standards, elevate selling behaviors, and contribute to a cohesive, joyful, and high‑performing environment.

Responsibilities

Deliver high‑impact training for new hires and tenured associates focused on FAO brand history, product knowledge, visual standards, selling behaviors, and Nordstrom service expectations.
Facilitate engaging learning experiences including storytelling, role‑play, demonstrations, and real-time coaching.
Translate product features into customer‑centered benefits to support confident, needs‑based selling.
Lead “Train the Trainer” sessions to empower regional teams to coach and assess performance.
Develop supplemental reference tools to support learning retention.
Support onboarding programs to ensure new associates are customer-ready from Day One.
Partner with store leadership to support in‑store activations, events, product launches, and brand moments that drive excitement and business results.
Spend time immersed in Nordstrom FAO departments to understand store‑specific needs and adjust training strategies accordingly.
Support visual storytelling, merchandising execution, and POS setup to ensure an elevated and cohesive customer experience.
Model Nordstrom selling behaviors and FAO experiential engagement on the sales floor during peak times.
Conduct semi‑annual visits to the FAO Schwarz Flagship to stay aligned with brand evolution.
Observe teams in action and provide timely coaching to elevate performance and customer connection.
Measure training impact through conversion, UPT, and sales trends.
Gather and share insights, best practices, and opportunities with FAO and Nordstrom cross‑functional partners.
Evaluate training effectiveness using participant feedback and store outcomes.