Project Manager 2 - Circulation Marketing

Focus on the Family•Colorado Springs, CO

55d

About The Position

The Project Manager 2 - Circulation Marketing position exists to lead the organization, management, and monitoring of circulation marketing strategies for all Focus on the Family periodicals. This role is instrumental in implementing effective list management tactics and coordinating stand-alone or integrated circulation marketing campaigns. Working closely with team leaders, media planners, and internal stakeholders, the project manager will ensure a comprehensive understanding of project deliverables. This position will oversee marketing programs involving diverse media formats, such as print, internet, email, and social media. The successful candidate will thrive working independently with minimal guidance, seeking supervisor involvement only for specific, uncommon challenges.

Requirements

Bachelor's Degree in Business-related major, Marketing, or related field
5 - 7 years of experience in Marketing or Project Management
Working knowledge of Focus on the Family's mission, philosophy, values, and objectives
Working knowledge of the entire creative and media production processes
Experience working with outside consultants and agencies
Budget development experience, and working knowledge of financial reports
Proven experience in the development and implementation of marketing and circulation project plans
Computer proficiency in a variety of Microsoft Office Tools (Teams, Excel, Word, PowerPoint, and SharePoint)
Proficient in Smartsheet
Project management software proficiency, i.e., Aprimo (strongly desired, but not required)
Salesforce expertise
Expertise in Salesforce or a similar Customer Relationship Management (CRM) system for donor management and relationship tracking
Ability to customize Salesforce to meet the organization's specific needs
Familiarity with Smartsheet for collaborative document management, project coordination, and team communication
Skill in creating and managing Smartsheets to meet specific circulation marketing needs
Relentless pursuit of excellence
Possess a strong aptitude for quick learning
Excellent organizational skills
Strong planning and time management skills
High level of analytical ability with logical thought processes
Exceptional attention to detail with the ability to maintain a consistently high level of accuracy
Robust work ethic, demonstrating unwavering commitment to meeting deadlines and exceeding expectations
Highly motivated, driven by a passion for success and a proactive approach to achieving both individual and team goals
Exceptional adaptability, capable of navigating and embracing change with a positive attitude
Demonstrates a commitment to continually developing skills, competencies, and maturity
Project Management Experience - both management and scheduling
Demonstrates ability to manage project schedules, milestones, and work products without direct authority over project stakeholders
Ability to assemble clear, concise, and accurate project documentation
Proven ability to execute work efficiently and effectively, contributing to streamlined operations and overall productivity
Ability to adjust quickly to meet a goal and/or changing circumstances (i.e., shift in strategic direction)
Works well under pressure with the ability to manage numerous and sometimes conflicting objectives, projects, and/or activities at the same time
Strong interpersonal skills, capable of fostering positive and productive relationships with colleagues, clients, and stakeholders
Effective conflict management skills; adept at resolving disputes and promoting a cooperative work environment
Strong written communication and facilitation skills, including technical writing. Able to motivate, direct and lead in a concise manner
Ability to work with limited supervision - works autonomously with assigned creative team to handle all aspects of scheduling

Nice To Haves

PMP certification (preferred)

Responsibilities

Leads the development, implementation, and project management of circulation marketing strategies for ministry periodicals. Seeks to achieve or exceed goals related to renewal rates, overall circulation, and donation income
Demonstrates a thorough knowledge of Focus on the Family and circulation marketing processes and procedures essential to the management of marketing projects and to the functionality and effectiveness of the creative product, including email, direct mail, social media, online and eCommerce channels
Gives input into the creation of marketing strategy including, but not limited to scope, audience development, tactical execution, and final project measures
Creates marketing project plans and provides oversight on schedule, budget, scope, resources, milestones, risks, relationships, issues, and status
Maintains up-to-date status reports of all projects, ensuring on-time delivery at each stage of the project process
Directs circulation and marketing project objectives and specifications. Manages and reviews creative content at various stages of production to ensure that intended content is included and requested revisions are accurately executed
Negotiates project schedules and deadlines with internal and external departments and expedites marketing projects as needed, attaining required approvals, following through on client and/or creative requests
Monitors and controls resource availability, constraints, and assignments
Highlights issues or obstacles that stand in the way of attaining strategy or impacting an on-schedule or on-budget completion of assigned activity
Is responsible for ensuring on-time delivery at each stage of the project
Continually seeks out new, cost-effective avenues outside of FOF to promote the magazines through multi-channels
Enters and executes projects in Aprimo software (drives projects through the various stages of creative production, and ensures projects are closed with proper documentation)
Ensures accurate lists are generated each month in Aprimo to fulfill constituent magazine subscriptions and renewals. Thorough understanding of the list select system with the ability to identify problems and trouble-shoot with the appropriate parties to resolve quickly
Coordinates mailing list processing, segmentation management and data delivery to Mailing Services and/or external vendors
Maintains and documents ongoing technical problems with technology platform; assists in troubleshooting and testing
Builds strong relationships with partnering departments, encouraging an atmosphere of cooperation and teamwork on behalf of Focus on the Family
Initiates and maintains regular and effective communication with all departments and individuals who have a part, including clear direction on deadlines, their role in the project, and developments that could impact project deliveries or quality
Proactively communicates with editorial staff to keep them apprised of current circulation, promotional efforts, renewal rates etc. Works with various internal departments to ensure clear communication regarding circulation strategy
Provides regular oral and written circulation reports to management identifying areas of success and plans to improve underperforming areas
Runs reports, creates Excel spreadsheets, reviews result of circulation marketing efforts against goals, and provides recommendations for adjustments as needed
Analyzes post-production response data and generate meaningful debrief reports for assigned projects suitable for presentation to senior leadership (May present findings as assigned)
Builds project workflows to facilitate appropriate marketing project management (as assigned)
Is available to assist in process design, mapping, and engineering of any circulation marketing process.
Is familiar with split and multivariate testing concepts and strategies including versioning of inbound and outbound marketing pieces.
Flexibility to embrace new technologies and trends in the circulation and marketing landscape. Comfortable using various marketing platforms, CRM systems and analytics tools associated with different channels
Enters and executes projects in Aprimo software (drives projects through the various stages of creative production, and ensures projects are closed with proper documentation)