Programmatic Trader

Attention Arc•Durham, NY

11d•$60,000 - $75,000

About The Position

At Attention Arc, we exist to make media matter. As part of our Activation team — the Operators & Negotiators — you bring precision, creativity, and strategic rigor to programmatic buying. This team ensures every impression is intentional, every dollar is accountable, and every decision reflects our commitment to performance, clarity, and care. As a Programmatic Trader, you help transform audience strategy into smart, efficient, high-impact execution. Stepping beyond foundational activation, this role deepens your craft. You’ll own end-to-end programmatic execution — from translating strategic goals into platform setups, to monitoring performance, optimizing against KPIs, and surfacing insights that sharpen our work. You’ll apply curiosity, technical fluency, and thoughtful analysis to make media smarter and more effective.

Requirements

1–2 years of hands-on experience with DSPs such as The Trade Desk, DV360, MediaMath, or comparable platforms.
Proficiency in Excel, Tableau, Python, or Google Data Studio, with the ability to transform data into meaningful stories.
Strong understanding of programmatic mechanics — bid strategies, pacing, forecasting, audience building, and optimization frameworks.
A strategic mindset: you connect platform execution to business outcomes and understand how individual levers drive performance.
Clear, confident communication skills grounded in Clarity — distilling complexity into insights that move work forward.
A collaborative spirit aligned to No Sidelines — sharing information proactively, asking for input, and working across teams without ego.
An ownership mindset aligned to All In — taking responsibility for outcomes, preparing thoroughly, and following through consistently.
Curiosity and analytical depth aligned to Move With Curiosity — seeking to understand not just the mechanics of the work, but the meaning behind the numbers.
Integrity, empathy, and thoughtful communication aligned to Truth With Heart — especially when offering feedback or surfacing challenges.

Responsibilities

Campaign Tracking & Monitoring
Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs.
Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs.
Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics.
Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients.
Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues.
Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths.
Development & Implementation
Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors.
Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments.
Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement.
Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components.
Strategically allocate budget across tactics to maximize performance and efficiency.
Analytics & Insights
Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts.
Continuously review tactic performance and reallocate budgets to higher-performing line items.
Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs.
Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next.
Professional Skills & Knowledge
Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration.
Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio.
Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence.