Programmatic Trader

EVERSANA INTOUCH•Chicago, IL

About The Position

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. WHAT DOES A PROGRAMMATIC TRADER DO? The Programmatic Trader will join our in-House programmatic team, which is within the media team. We are seeking a results-driven and detail-oriented individual who has prior experience launching, managing and optimizing campaigns using demand-side platforms to deliver positive outcomes for our clients. This person enjoys working within various platforms day-to-day and the nitty gritty details that make up a programmatic campaign. The trader must be numbers-oriented, analytical, an excel-guru and a self-starter. This person will also work with other internal teams such as Media Planning and Analytics to analyze, understand and implement campaign requirements and optimizations. The Programmatic Trader's primary role is to operate in-platform, executing campaigns that have been planned in partnership with the Programmatic Supervisor or other Programmatic leader. The Programmatic Trader is responsible for executing, managing and optimizing that work through the project lifecycle with varying input from the senior programmatic team. Prior experience must include working within a DSP in a self-service manner for a minimum of one year.

Requirements

Deep understanding of relationship between DSP and other platforms (including ad server)
Proficient in demand-side platforms
Able to properly set up all components of a campaign with DSP
Budget management
Campaign optimization
Understand creative testing and implementation/ rotation
Data analysis
Proficient in data platforms or working with data vendors
Proficient in 3rd party verification tools (i.e. DoubleVerify,IAS)
Proficient in Microsoft Office properties for day-to-day operational projects and client presentations
Strong Excel skills (including pivot tables, formulas, etc.)

Responsibilities

Meet client objectives while implementing and managing programmatic campaigns within agency trading desk
Monitor and analyze campaign expectations on performance, brand safety and viewability, to ensure the proper/agreed upon standards are met
Manage campaign calendar, assets, screenshots, billing tracker, all pre/post launch processes
Data analysis and optimization; keep optimization log and date of all optimizations made
Provide performance snapshots and pacing on a weekly basis
Contribute to analytics reporting with optimizations made, additional insights and the context of those insights
Is able to identify and diagnose issues quickly and then escalate those issues to the proper internal stakeholder before they become major problems
Maintain strong vendor and cross-agency partner relationships
Demonstrate confidence and actively participate in internal and external meetings
Contributor to tactical media planning, including forecasting and estimation, in order to build programmatic media recommendations
Responsible for contributing to proposals, providing guidance on insertion order and launch docs
Has the ability to identify new opportunities for media that don't already exist
Is able to stay abreast of new and emerging technologies, trends and practices/consistently meeting with vendors
Is proactive with suggestions to improve the media/programmatic process
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned