Programmatic Trader

Postmedia

6d•$60,000 - $70,000•Remote

About The Position

Postmedia is a Canadian newsmedia company representing more than 110 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team. Postmedia is looking for a talented Programmatic Trader. Reporting to the Sr Manager, Programmatic Advertising, the successful candidate will have a passion for online advertising, strong digital acumen and be eager to work hard, learn, and grow within the programmatic digital landscape. The Programmatic Trader will have support from a Campaign Specialist to help with campaign setups, creative trafficking, pixel configuration and reporting.

Requirements

2+ years of experience in advertising, programmatic buying, campaign analysis and optimisation
Experience working with industry recognized technology platforms (i.e. ad-servers, DSPs, DMPs), Display and video 360 & Campaign Manager 360 preferred
Candidate must have a passion for numbers and analysis.
Degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
Detail-oriented, curious, proactive and resourceful
Ability to work under pressure, meet deadline and manage volume.
Excellent organization and communication skills.
Understanding of attribution models, customer journey, ROAS, ROI and advertising metrics.
Expert level in Excel; you can create advanced report and dashboard.

Responsibilities

Execute and manage a variety of campaigns across various platforms - display, video, Youtube, Connected TV, audio and DOOH, ensuring high performance
Analyze and optimize campaign performance to meet and exceed client goals and expectations, measuring against established KPIs, such as CPA and ROAS.
Work closely with all stakeholders to ensure campaign success, participating in kick-off and client calls when required
Monitor campaigns performance, pacing and margins to provide strategy, campaign recommendations, reports & insightful findings to Sales and clients
Manage campaign expectation and communicate upsell opportunities to Sales
Build campaign reports for external post-campaign learning’s for clients
Educate stakeholders on programmatic offering, programmatic setup, optimizations and best practices.
Provide ideas to improve process, campaign build, and optimizations for the team.
Work on ad-hoc projects.

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