Programmatic Strategist

Direct Agents • New York, NY

1d • $80,000 - $95,000 • Onsite

About The Position

As a Programmatic Strategist at Direct Agents, you will be a strategic growth partner to our clients—going beyond media buying to drive real business outcomes. You'll leverage data-driven insights through our proprietary Kanopy platform and cross-channel expertise to impact revenue, LTV, and market share. Working at the intersection of strategy, technology, and performance, you'll help clients scale their businesses while staying ahead of the evolving digital landscape.

Requirements

• 4-6 years of experience in Programmatic marketing, preferably with e-commerce, subscription, entertainment, or direct response clients. Experience in Paid Social and Paid Search is a plus, along with desire to learn additional channels.
• Experience with TTD, Stackadapt, DV360, Yahoo
• Demonstrated ability to translate data into strategic business recommendations and actionable growth plans
• Comfort working with AI-powered tools and genuine curiosity about emerging marketing technology
• Strong analytical and problem-solving skills with proficiency in Microsoft Excel
• Expert understanding of customer acquisition and direct response online marketing
• Entrepreneurial spirit with a proven track record for taking initiative
• "Big picture" strategic perspective combined with willingness to roll up sleeves and do whatever it takes
• Excellent written and verbal communication skills with ability to present to C-Suite executives
• Ability to prioritize tasks, multitask, and manage time efficiently

Responsibilities

• Serve as a trusted growth advisor to assigned client accounts, focusing on business impact (LTV, market share, revenue growth) over tactical metrics
• Leverage our proprietary Kanopy platform to uncover performance insights, identify optimization opportunities, and deliver strategic recommendations that drive results
• Lead integrated media strategy and planning across programmatic, paid social, and paid search
• Partner with paid media execution teams to guide optimization and implement experimentation strategies
• Proactively identify account growth opportunities and surface new service recommendations based on performance patterns
• Lead weekly/bi-weekly client calls, quarterly business reviews, and executive presentations with ROI-focused storytelling
• Stay current on emerging platforms and capabilities to bring innovative ideas to client engagements
• Embrace a technology-forward mindset—learning, using, and contributing to our proprietary agentic AI tools and automations
• QA all client-facing deliverables and oversee account and specialist teams on a project and client basis

Benefits

• Proprietary Technology: Work with Kanopy, our custom-built platform that powers smarter marketing decisions
• Growth-Focused Culture: 4.5-year average employee tenure, 5-year average client tenure, and a team that values innovation over the status quo
• Strategic Client Work: Partner with fast-growing brands to drive meaningful revenue growth
• Minority-Owned Leadership: Powered by diversity, passion, and innovation since 2003

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed