Programmatic Optimization Analyst

DoubleVerify • New York, NY

1d • $54,000 - $101,000 • Hybrid

About The Position

DV is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.
The Programmatic Optimization Analyst is a key position that helps drive revenue and adoption of DV Services by our programmatic partners. A multi-faceted role, the ideal candidate will embrace working in a fast paced environment and thrive at thinking analytically about ways to increase the quality of impressions and ROI by using the DV suite of services in the most optimal way. Understanding of the digital marketplace, technical aptitude and strong analytical skills are essential for this role. We are looking for a data-driven, analytically minded individual to produce and present engaging analysis to support campaign performance and product adoption.The analyst will interface with sales, account management and product teams to support Programmatic Products.

Requirements

• 2+ years of industry experience
• Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
• Strong presentation skills
• Possess expert problem solving and decision making skills
• Robust knowledge of the overall ad tech landscape, especially across DSPs.
• High level of proficiency with MS Excel (pivot tables, complex functions) and able to interpret and present data in an actionable way.

Nice To Haves

• 1-2 years of prior experience with Programmatic Media is preferred

Responsibilities

• Generate and present optimization recommendations to maximize delivery of advertiser campaigns and highlight ROI for programmatic partners.
• Identify and quantify key challenges for campaign performance
• Serve as main point of contact for programmatic reporting initiatives in local markets by providing onboarding, ongoing support, and internal maintenance
• Provide support and guidance to our internal sales and account management teams, with clear and timely communication, quality deliverables, and innovative solutions
• Identify patterns and proactively surface ideas to improve quality, productivity and efficiency

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed