Programmatic Optimization Analyst
About The Position
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com. The Programmatic Optimization Analyst is a key position that helps drive revenue and adoption of DV Services by our programmatic partners. A multi-faceted role, the ideal candidate will embrace working in a fast paced environment and thrive at thinking analytically about ways to increase the quality of impressions and ROI by using the DV suite of services in the most optimal way. Understanding of the digital marketplace, technical aptitude and strong analytical skills are essential for this role. We are looking for a data-driven, analytically minded individual to produce and present engaging analysis to support campaign performance and product adoption.The analyst will interface with sales, account management and product teams to support Programmatic Products.
Requirements
- 2+ years of industry experience
- Strong analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
- Strong presentation skills
- Possess expert problem solving and decision making skills
- Robust knowledge of the overall ad tech landscape, especially across DSPs.
- High level of proficiency with MS Excel (pivot tables, complex functions) and able to interpret and present data in an actionable way.
Nice To Haves
- 1-2 years of prior experience with Programmatic Media is preferred
Responsibilities
- Generate and present optimization recommendations to maximize delivery of advertiser campaigns and highlight ROI for programmatic partners.
- Identify and quantify key challenges for campaign performance
- Serve as main point of contact for programmatic reporting initiatives in local markets by providing onboarding, ongoing support, and internal maintenance
- Provide support and guidance to our internal sales and account management teams, with clear and timely communication, quality deliverables, and innovative solutions
- Identify patterns and proactively surface ideas to improve quality, productivity and efficiency
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
