Programmatic Media Manager

Advantage Sales & Marketing dba Advantage Solutions•Boston, MA

About The Position

Programmatic Media Manager SUMMARY The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns. ESSENTIAL RESPONSIBILITIES - Develop campaign and audience strategies across programmatic platforms. - Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing. - Develop RFPs and negotiate with media partners. - Issue IOs, buy authorizations, and coordinate creative specifications. - Create client presentations including competitive analyses, SWOT analyses, and POVs. - Stay informed on industry trends and apply insights to enhance solutions. - Present media plans, reports, and POVs to clients. REQUIRED KNOWLEDGE & SKILLS - Experience with programmatic media platforms; agency experience preferred. - Strong understanding of measurement practices, attribution tools, and analytics. - Proficiency with ad-serving tools (e.g., CM360). - Skilled in Excel, PowerPoint, Outlook, and collaborative tools. - Ability to manage multiple projects and work in fast-paced environments. - Strong verbal and written communication skills. EDUCATION & EXPERIENCE - Bachelor’s degree preferred. - 2–4 years of hands-on programmatic media experience; retail media or CPG experience a plus. Job Will Remain Open Until Filled Responsibilities The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today. Job Purpose The Media Manager is Responsible for Overseeing Media Campaigns, Including But Not Limited To the Following Channels: Programmatic, Social and Search. This Role Requires Surgical Troubleshooting, Creative Problem Solving and Expert Project Management Skills. The Ideal Skills for This Role are Attention to Detail, Technical and Digital Acumen with Tools and Process and the Ability to Build Consensus. Essential Job Duties and Responsibilities: Management Oversee a Team of Media Coordinators, Specialists and Senior Specialists. Appropriately Delegate to Maintain a Reasonable and Balanced Workload for All Direct Reports. Identify Performance Expectations, Give Timely and Constructive Feedback and Conduct Formal Performance Appraisals for Direct Reports Cultivate and Maintain a Positive Relationship with Vendor Partners (ex. Turn, Ubimo, etc.)  Conduct Quarterly Reviews Under the Key Initiatives and Roadmap, While Articulating Our Key Pain Points Help Inform and Prioritize Our Product Roadmap By Accurately and Regularly Collecting Internal and External Feedback Participate and lead team, department and agency trainings Develop strategic learning artifacts –POVs, platform-update alerts, assessment of industry news – on behalf to further internal and external (client) learning Present thought-leadership to clients and peers within related landscapes to further personal and professional growth  Lead client-specific and practice-specific educational sessions  Mentor junior team members in cross-training efforts Proactively identify growth opportunities within existing brands for additional partnerships, service Campaign Management Ensure the Campaign Management Team is Delivering the Desired Outcome of the Customer and that the Customer’s Health and Usage is Maintained Support Direct Reports in Troubleshooting Issues that Arise with Campaign Execution Ensure the Integrity of Margin Management and Communicate At Risk Campaigns to Manager and Appropriate Stakeholders Manage and Continually Improve Reporting and Evaluation Output for All Campaigns Provide Strategic Direction on Client Calls New Technology Implementation Work with Manager(s) to develop and plan strategies for testing new technology prior to full-team rollouts, including reporting out on performance and evaluating potential obstacles around implementation (process and financial) Lead operational training initiatives to introduce new technology to wider media team, including post implementation quality assurance, troubleshooting and optimization management Process Collaborate with Influencer Group to Further Identify Ways to Integrate Solution Offerings Partner and Collaborate with Other Teams (Client Services, Production, Sales, etc.) to Identify Areas for Process Improvement, Centered Around Delivering Client Value and Success

Requirements

Experience with programmatic media platforms; agency experience preferred.
Strong understanding of measurement practices, attribution tools, and analytics.
Proficiency with ad-serving tools (e.g., CM360).
Skilled in Excel, PowerPoint, Outlook, and collaborative tools.
Ability to manage multiple projects and work in fast-paced environments.
Strong verbal and written communication skills.
Bachelor's Degree or equivalent experience
3-4 Years of Experience and Knowledge of Media Planning and Campaign Management
Strong Written and Verbal Communication Skills
Team Player, With the Confidence to Take the Lead When Necessary
Passion and Intellectual Curiosity for Consumer Technology, Social Media and Emerging Digital Technologies
Demonstrated Self-Starter Skills, Knowledge and Abilities
Strong prioritization skills
Good interpersonal skills
Ability to work effectively with management
Ability to direct, lead, coach and develop people
Strong work ethic
Ability to handle pressure and be professional under pressure
Understands the perspective of clients and can turn their priorities and strategy into positive initiatives for the company
Proven track record of success in every role
Action-oriented and results-driven
Ability to exude confidence with and gain trust of clients and internal business partners and staff; experience and comfort with executive level client interactions
Skillfully and effectively engages, motivates, and leads others
Excellent presentation skills
Extensive understanding of the CPG industry
Outstanding written and oral communication skills
Comprehensive technical skills to include being proficient in Microsoft Office suites
Working knowledge of syndicated data
Ability to influence others
Must perform the job safely and utilize proper safety techniques and use of equipment when appropriate.

Nice To Haves

retail media or CPG experience a plus.
MBA Degree or equivalent experience

Responsibilities

Develop campaign and audience strategies across programmatic platforms.
Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
Develop RFPs and negotiate with media partners.
Issue IOs, buy authorizations, and coordinate creative specifications.
Create client presentations including competitive analyses, SWOT analyses, and POVs.
Stay informed on industry trends and apply insights to enhance solutions.
Present media plans, reports, and POVs to clients.
Oversee a Team of Media Coordinators, Specialists and Senior Specialists.
Appropriately Delegate to Maintain a Reasonable and Balanced Workload for All Direct Reports.
Identify Performance Expectations, Give Timely and Constructive Feedback and Conduct Formal Performance Appraisals for Direct Reports
Cultivate and Maintain a Positive Relationship with Vendor Partners (ex. Turn, Ubimo, etc.)
Conduct Quarterly Reviews Under the Key Initiatives and Roadmap, While Articulating Our Key Pain Points
Help Inform and Prioritize Our Product Roadmap By Accurately and Regularly Collecting Internal and External Feedback
Participate and lead team, department and agency trainings
Develop strategic learning artifacts –POVs, platform-update alerts, assessment of industry news – on behalf to further internal and external (client) learning
Present thought-leadership to clients and peers within related landscapes to further personal and professional growth
Lead client-specific and practice-specific educational sessions
Mentor junior team members in cross-training efforts
Proactively identify growth opportunities within existing brands for additional partnerships, service
Ensure the Campaign Management Team is Delivering the Desired Outcome of the Customer and that the Customer’s Health and Usage is Maintained
Support Direct Reports in Troubleshooting Issues that Arise with Campaign Execution
Ensure the Integrity of Margin Management and Communicate At Risk Campaigns to Manager and Appropriate Stakeholders
Manage and Continually Improve Reporting and Evaluation Output for All Campaigns
Provide Strategic Direction on Client Calls
Work with Manager(s) to develop and plan strategies for testing new technology prior to full-team rollouts, including reporting out on performance and evaluating potential obstacles around implementation (process and financial)
Lead operational training initiatives to introduce new technology to wider media team, including post implementation quality assurance, troubleshooting and optimization management
Collaborate with Influencer Group to Further Identify Ways to Integrate Solution Offerings
Partner and Collaborate with Other Teams (Client Services, Production, Sales, etc.) to Identify Areas for Process Improvement, Centered Around Delivering Client Value and Success