Acquisition Manager, Programmatic Media

The Farmer's Dog•New York, NY

5d•$120,000 - $140,000•Onsite

About The Position

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. #LongLiveDogs What We Stand For and Where You’ll Come In The Acquisition Manager, Programmatic Media will be responsible for supporting the Head of Media in owning and scaling TFD’s Programmatic video campaigns, with a specific focus on CTV. This person will be responsible for the strategy and working with our media partners to execute. A successful Acquisition Manager, Programmatic Media will have strong analytical and data-based decision making skills along with a customer-centric approach to everything they do. You’ll collaborate with teams across the business (especially broader Acquisition team, Brand, Creative, and Data Strategy & Insights) to strategize innovative ways to scale and test within our existing portfolio, while also vetting, researching, and implementing new opportunities. One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems. We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Requirements

You have 5+ years of experience with programmatic buying (it’s a bonus if you also have experience across other channels like Audio, YouTube, etc.)
You have experience managing a multi-million dollar monthly budget within CTV
You enjoy autonomy and can manage in ambiguity
You consistently seek better from our partners
You approach everything with a testing mindset - you know how to run an effective A/B test, the value of incrementality, and the impact of any experiment you run
You achieve performance metrics while prioritizing customer experience
You are intensely curious about the unknown, skeptical, and eager to understand ‘why’
You’re collaborative and pride yourself on your strong, effective communication skills.
You’re confident in being direct yet always lead with empathy and kindness.
You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
You love dogs

Responsibilities

Lead, manage, and scale TFD’s Programmatic Video programs, with a focus on CTV.
Partner with groups across the business to launch CTV campaigns that drive performance and ensure brand alignment
Demonstrate fluency in TFDs media strategy by guiding briefing, planning (across all programmatic buy-types), and effectively managing feedback on the media plans to partners
Develop and seek input on forecasting, goals, OKRs and testing roadmaps
Use your analytical skills to deep dive into daily, weekly, and monthly performance. This includes providing reports and analyses to both internal and external stakeholders, by leveraging a variety of metrics from varying sources, communicating insights and making thoughtful and informed recommendations that drive performance and business decisions
Create efficiencies for the Media group by standardizing processes, documentation, reporting etc.
Manage relationships with media partners and set them up for success by translating internal knowledge to provide the right context and level of information
Manage and effectively allocate large media budgets with a deep understanding of holistic growth and channel overlaps (especially across video)
Continuously find ways to innovate, test and implement frequent optimizations (e.g. creative, placements, buy-type etc.) that improve our best-in-class program
Be a thought-partner for other media channels and associates, by proactively knowledge sharing with others, setting exemplary standards all while seeking and welcoming feedback in the process

Benefits

Dog-friendly office in Greenwich Village
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

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