Programmatic Manager

Synchrony•Altamonte Springs, GA

22h•Hybrid

About The Position

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Programmatic Manager to lead efforts in driving successful digital campaigns, supporting business partners across the Synchrony enterprise. This role will be responsible for executing and optimizing efficient paid campaigns within the Real-Time Bidding (RTB) landscape. Our Way of Working We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Requirements

Bachelor’s Degree and 3+ years of hands-on experience managing programmatic campaigns – actively working within buying tools at an agency or brand; or in lieu of Bachelor's degree, a high school diploma/GED and 6+ years marketing experience including 3+ years of hands-on experience managing programmatic campaigns – actively working within buying tools at an agency or brand
Must have executed campaigns within the Google Marketing Platform (CM, DV360, GA360, Google Ads) and 2 or more DSPs, including TheTradeDesk, Yahoo, or Amazon
3+ years agency experience; including developing and executing plans in a fast-paced environment and consistently meeting deadlines
1+ years of experience in training and supporting junior team members
2+ years experience negotiating media placements and added value with publishers & partners
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
N ew hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required.
We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

Experience working on both B2C and B2B campaigns; working in financial category a plus
Experience with Prisma or similar digital advertising management platform
Advanced knowledge in display advertising and the media landscape, specifically around real-time bidding, ad networks, DSP platforms, native media, video and associated technologies
Solid understanding of the technical build of a programmatic campaign (bidding structure, tagging, trafficking, deal creation, audience management etc.)
Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
Subject Matter Expert around programmatic advertising, understands and can advance the company into the future around personalization, DCO, and digital analytics
Creative and resourceful; proven ability to problem solve and look for new ideas
Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
Advanced skills in Excel and PPT are essential as well as strong business writing skills
Comfortable presenting to senior client team stakeholders
Strong aptitude for numerical detail and analytical thinking

Responsibilities

Responsible for programmatic display and video campaign planning, development, execution, optimization and forecasting across the enterprise
Work directly with strategy and business teams on campaign planning, providing strategic tactical recommendations based on proven performance informed by current campaigns
Collaborate with other channel leads (SEM, social, SEO, etc.) on cross channel integration and a holistic advertising strategy
Present programmatic capability, case studies and learnings to client teams and internally within Performance Marketing
Oversee campaign optimizations, brand safety, reporting and budget management for campaign success
Identify opportunity for automation and consolidation, leveraging internal/external tools a building on team efficiencies
Manage external partner relationships and always be on the lookout for new programmatic opportunities and testing
Collaborate with analytics, media ops, strategy and other cross channel teams on measurement, tagging, and reporting
Provide training and support to Programmatic Analysts to promote growth and success
Perform other duties and/or special projects as assigned