Programmatic Coordinator

Advantage Sales & Marketing dba Advantage SolutionsBoston, MA
3d

About The Position

The Programmatic Coordinator works within our Media team, executing programmatic campaigns, conducting research and recommending programmatic media strategies, tactics and partners based on an understanding of client business models, products/services, verticals and competition. This role will be actively executing and reporting on campaigns in programmatic platforms, requiring strong attention to detail and budget management. This is a position for someone who has a curious nature, a strong desire to solve problems and is passionate about the advertising industry, media trends and programmatic behavior. The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Requirements

  • Education Requirements: Bachelor’s degree (Trade Desk certification preferred)
  • Experience Requirements: 0–2 years experience in relevant field (Marketing or Digital Advertising experience preferred)
  • Travel requirement: Some travel expected
  • Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
  • Ability to meet tight deadlines while juggling multiple projects simultaneously
  • Extremely organized and high attention to detail
  • Ability to manage large budgets and make budget adjustments in a fast-paced environment
  • Expresses oneself (in writing and verbally) clearly, concisely, and thoroughly
  • Demonstrated interest in keeping up with emerging technologies and the digital marketing landscape
  • Proficiency in office productivity tools
  • Demonstrates a positive, can-do attitude with all assignments

Responsibilities

  • Work with team to develop programmatic strategies and recommendations for assigned clients based on expertise and knowledge of the programmatic platforms, client’s business and campaign goals, and understanding of the programmatic landscape
  • Execute, manage and optimize programmatic campaigns – including budget management, trafficking, reporting and billing
  • Manage day-to-day correspondence with partners. Learn about offerings and new beta tests for assigned clients and share information back to the team and with clients
  • Work with BizOps and team to coordinate invoicing and reconciliation process across client portfolio
  • Manage trafficking of campaigns into programmatic platforms with extreme attention to detail
  • Conduct industry research using a variety of sources to inform client recommendations and approaches
  • Support in the creation and production of presentation materials including programmatic strategies and recommendations or POVs for clients
  • Work with team to develop programmatic strategies and recommendations for assigned clients based on expertise and knowledge of the programmatic platforms, client’s business and campaign goals, and understanding of the programmatic landscape
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