Programmatic Campaign Manager

Ziff Davis

94d • $85,000 - $100,000

About The Position

We are seeking a data-driven and proactive Programmatic Campaign Manager to support our programmatic advertising operations and revenue growth initiatives. As a member of the programmatic team, you will be responsible for leading PMP deals, optimizing deals across our programmatic channels and integrations. You will work closely with our sales organizations to support client and business objectives. This role is essential in ensuring our programmatic campaigns deliver perfectly, and our deals operate within the programmatic ecosystem by continuously optimizing for maximum performance.

Requirements

• 2–4 years of experience in programmatic advertising, ad operations, or yield management at a publisher or media company.
• Solid understanding of SSPs, Google Ad Manager (GAM), Prebid, and header bidding technologies.
• Experience managing PMP and PG deal setups and optimizations.
• Familiarity with at least one major DSP (e.g., DV360, The Trade Desk, Xandr, Amazon DSP).
• Proficiency with ad serving, trafficking, and creative troubleshooting.
• Analytical mentality with strong Excel/Sheets skills and comfort working with large datasets.
• Excellent problem-solving skills and attention to detail.
• Ability to communicate effectively across technical and non-technical stakeholders.
• Experience/knowledge of digital advertising metrics, analytics setup and reporting (Google AdManager, STAQ, BURT, DOMO etc.).
• Ability to interpret campaign performance with regards to programmatic variables, and implement informed optimizations to achieve CPA, ROAS, or awareness goals.
• Knowledge of mobile/video/audio ad serving, programmatic demand sources and overall landscape strongly preferred.
• Flexible and able to meet urgent requests.

Nice To Haves

• Experience working in an agency, trading desk, or in-house performance marketing team preferred.

Responsibilities

• Work in tandem with the sales and client services teams to consult and support programmatic growth of client/agency partners.
• Set up, monitor, and optimize programmatic campaigns and PMP deals across multiple SSPs (e.g., Google Ad Manager, Magnite, Index Exchange, Pubmatic, TheTradeDesk).
• Collaborate with sales and demand partners to ensure accurate deal setup, and targeting.
• Troubleshoot delivery issues and implement solutions to maximize fill rate and revenue.
• Produce regular reporting on programmatic revenue, deal health, and inventory performance.
• Provide insights and recommendations to sales, product, and leadership teams.
• Work in tandem with the Senior Manager, Programmatic and VP Programmatic for deal focused initiatives.
• Combine data analysis, technical expertise, and client feedback to build optimization strategies and provide solutions for sophisticated deals to meet client objectives.
• Support month-end close reconciliation functions for PMP deal campaigns.
• Recommend, develop, and implement key performance indicators to improve internal & client business results.
• In collaboration with programmatic and sales leadership, assist with training sales in best practices for selling programmatic deals.
• Develop a strong understanding of programmatic deal capabilities.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Life and disability benefits.
• Flexible Spending Accounts (FSAs).
• 401(k) with company match.
• Employee Stock Purchase Plan.
• Flexible Time Off.
• Volunteer Time Off.
• Paid holidays.
• Family building and caregiving support.
• Generous Family Care and Parental leave.
• Fitness Reimbursement.
• Access to wellness programs.
• Employee Resource Groups.
• Company-sponsored events.
• Professional growth through educational support, mentorship programs, and career development resources.
• Employee engagement programs and recognition awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees