Program Recruitment Specialist

Thornwell•Clinton, SC

12d•Remote

About The Position

The Program Recruitment Specialist is a non-exempt, full-time position reporting to the Senior Clinical Director of Community-Based Services. The Program Recruitment Specialist is responsible for coordinating recruitment and marketing efforts for Thornwell’s foster care and community-based family counseling programs and will work with Thornwell’s MarCom team on content and innovative strategies to grow and sustain said programs through awareness, client / foster parent acquisition and retention. Their duties include researching target audiences; establishing and maintaining relationships with new and existing clients, partners, and referral sources through networking and prospecting; executing effective recruitment strategies through public speaking engagements; and help in outbound and inbound marketing activities such as events planning, advertising, optimization and content development. The Program Recruitment Specialist will assist with orientation, appreciation events, pre-service and on-going training, and other activities to ensure foster family retention. The Program Recruitment Specialist will assist with Customer Service Satisfaction Surveys and strategies to improve customer satisfaction outcomes. The Program Recruitment Specialist plays a vital role in advancing the mission of Thornwell by developing and executing targeted marketing, outreach, and recruitment strategies to attract qualified foster parents, volunteers, employees, and clients (Thornwell Community Counseling Program). This position promotes public awareness of the organizations’ community-based programs, services and impact with the community, with a special focus on foster care recruitment and human services initiatives. By building strong relationships and implementing effective outreach efforts, this position helps expand the organization’s capacity to serve vulnerable children, youth, and families in need of support. A good Program Recruitment Specialist has an innovative mindset that enables them to create unique ideas for marketing campaigns and brand recognition. They enjoy working as part of a team and rely on their coworkers to help them strategize campaign ideas. An ideal Program Recruitment Specialist also has a strong working knowledge of list building tactics and engagement tools including, but not limited to, email marketing and customer relationship management (CRM).

Requirements

Bachelor’s degree in marketing, English, journalism, communications, or related field with at least 2 years related work experience.
Excellent communication (written and verbal) and interpersonal skills with comfort in public speaking and networking.
Have a broad understanding of foster care and counseling services and able to effectively articulate the business in a way that resonates with prospective foster parents and clients.
Experience in multi-level marketing, sales, and customer service.
Must be tenacious and comfortable with prospecting with an assigned geographical territory; adept at identifying targeted prospects.
Strong strategic, analytic, leadership, and organizational skills.
Demonstrated ability to write and edit content including newsletters, email, direct mail, website, and social media, etc.
Flexible and a self-starter; Ability to work under pressure and motivation to succeed in a competitive environment with close attention to detail.
Time management and multitasking skills with the ability to prioritize tasks.
A team player with a positive and professional approach to management.
Demonstrates strong work ethic and moral standards.
Committed to workplace participation and diversity with the ability to work as a team member.
Must have a strong commitment to serving children and families with a non-profit Christian ministry.
Experienced with MS Office, Adobe Creative Cloud, MailChimp, WordPress, Bloomerang preferred.

Nice To Haves

Experienced with MS Office, Adobe Creative Cloud, MailChimp, WordPress, Bloomerang preferred.

Responsibilities

Conduct market research to identify relevant program trends, competitor offerings and demographic data.
Assist the Senior Clinical Director of Community Based Services in developing a recruitment plan.
Work individually and in conjunction with other staff and foster parents to develop and implement an on-going recruitment campaign to attract people interested in becoming foster and/or respite parents and/or Thornwell Community Counseling clients using a variety of media and presentation formats.
Pursue leads and inquiries from parties interested in becoming foster parents using phone, email, direct contact, mail and website portal.
Respond to initial interest and continue with follow-up contacts throughout the process.
Collect foster parent and Thornwell Community Counseling satisfaction survey results, tracking and monitoring outcomes.
Liaise with designated program departments to become communications “expert” in program offerings to relay to key audiences via strategic campaigns and recruitment tactics.
Coordinate with content development team to come up with branding ideas, graphic designs, promotional materials and advertising copy.
Discover effective marketing and promotional channels, including media platforms to be used to relay program offerings and awareness to key audiences.
Serve as a key liaison with the community, congregations and civic organizations.
As a key liaison, the Recruitment Specialist will focus on building and maintaining relationships with prospective foster and respite parents, churches, community volunteers, community leaders, business and news media.
Create goals and objectives to approach potential clients and referral sources through appropriate marketing and recruitment channels, as well as public speaking engagements.
Help in outbound and inbound marketing activities such as events planning, advertising, optimization, and content development.
Collaborate with Senior Clinical Director of Community Based Services and team to forecast future budget requirements for annual recruitment plan.
Attend monthly community-based program all-staff meetings (two meetings per month) and weekly meetings with Senior Clinical Director of Community Based Services to report on progress and outcomes.
Work with Senior Clinical Director of Community Based Services to formulate a content strategy and editorial calendar for community-based programs.
Collaborate with program departments and team members to brainstorm subjects for creative content to help achieve goals and objectives (re: awareness, program/event participation, etc.).
Copywrite, edit and proofread new and existing content for programs to be consistent with established brand voice.
Serve as a brand steward, upholding Thornwell's brand guidelines to ensure brand consistency across all touchpoints of the organization