Program Marketing Manager, Lead

Arthrex • Pelican Bay, FL

83d

About The Position

Arthrex is a global medical device company and leader in orthopedics medical education. With a corporate mission of Helping Surgeons Treat Their Patients Better™, Arthrex has pioneered the field of arthroscopy and develops more than 1,000 innovative products and procedures each year that support all aspects of orthopedics. The Medical Education Department is based in Naples, Florida and consists of clinical specialists, trainers, operations support staff and laboratory technicians. The selected candidate for this Product Marketing role will collaborate closely with clinical training staff, website content developers, product management, internal marketing teams, and our customer base to assess upstream and downstream market trends. They will use this insight to drive the development and execution of strategic initiatives aimed at enhancing brand visibility and promoting our Medical Education programs. The ideal candidate will bring experience across multiple marketing channels, including website marketing, with a strong emphasis on data analysis and strategic planning. Prior experience in the medical or medical device industry is preferred. The Program Marketing Manager, Lead will direct efforts on leading, planning, and executing downstream marketing for Arthrex Medical Education programs.

Requirements

• 9 years of product/program marketing experience required working in a medical device or technology organization
• Bachelor’s Degree required, preferably in marketing or business administration
• Technical certifications or professional development related to product/program marketing, public speaking, or similar required

Responsibilities

• Work closely with Medical Education leadership and Arthrex stakeholders to develop and manage promotional planning and execution for learning programs
• Set priorities for promotional focus and efforts to best allocate resources
• Develop marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, marketing asset development, digital and web strategy for each learning program
• Develop promotional launch plans for new learning programs including key messaging, photography, videos, marketing materials, and ads
• Annually present marketing plans to the leadership team
• Lead a monthly review of progress and updates for the leadership team
• Meet regularly with cross-functional teams to discuss priorities and timelines for program promotional assets and campaigns
• Provide creative direction on campaigns, marketing materials, ads, etc. and review and communicate campaign messaging and strategy regularly with the stakeholders for key initiatives
• Work with Health Care Professionals (HCP) consultants to develop promotional ideas, review materials and support educational presentations to include key programs
• Establish and review marketing analytics to support messaging, program focus, and promotional planning
• Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key programs
• Work closely with cross-functional teams to effectively move assets through the review and approval process in the MRM system
• May manage one or more direct reports

Benefits

• Medical, Dental and Vision Insurance
• Company-Provided Life Insurance
• Voluntary Life Insurance
• Flexible Spending Account (FSA)
• Supplemental Insurance Plans (Accident, Cancer, Hospital, Critical Illness)
• Matching 401(k) Retirement Plan
• Annual Bonus
• Wellness Incentive Program
• Free Onsite Medical Clinics
• Free Onsite Lunch
• Tuition Reimbursement Program
• Trip of a Lifetime
• Paid Parental Leave
• Paid Time Off
• Volunteer PTO
• Employee Assistance Provider (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree