Program Manager, Performance and Digital Marketing

NATIONAL INDUSTRIES FOR THE BLIND • Alexandria, VA

102d • $87,696 - $109,620

About The Position

The Performance and Digital Marketing Manager executes growth marketing and digital strategies to ensure full alignment with the departmental goals. He/She manages the organization’s overall digital media strategy, including but not limited to marketing, advertising, videos, corporate websites and landing pages, social and paid media, search engine optimization (SEO), and other digital campaigns and assets. Performance and Digital Marketing Manager supports and directs development and implementation of product and services marketing initiatives that support business growth. He/She is actively engaged in overseeing product data and digital analytics.

Requirements

• Bachelor’s degree from a regionally accredited university or college, preferably in Marketing or Interactive Communications.
• 8+ years of related communications and marketing experience.
• Good understanding of marketing and web platforms and technologies.
• Experience with Google Analytics, Google Ads, SEO best practices and SEO software.
• Proficient in Microsoft Office Suite including Word, PowerPoint, Outlook, and Excel.
• Strong organizational and research skills.
• Ability to analyze metrics to implement performance improvement.
• Strong ability to work under pressure and manage multiple projects simultaneously.
• Ability to work collaboratively and to help mentor team members.

Nice To Haves

• Familiarity with HubSpot or other CRMs.

Responsibilities

• Crafting, guiding, and implementing NIB’s overall digital marketing strategy.
• Managing NIB’s corporate identity across digital platforms.
• Providing strategic direction on and day-to-day oversight of NIB’s social media strategy, including organic and paid content.
• Establishing an overall digital content strategy that integrates web, social media, ad words and paid media campaigns.
• Maintaining a consistent tone and message across all digital platforms.
• Developing regular reports to track key metrics across digital platforms.
• Assisting in strategy, development, implementation, tracking, and reporting of paid media campaigns.
• Executing email marketing campaigns.
• Managing and optimizing NIB’s Google Ads strategy.
• Creating and managing landing pages and conversion tracking tools.
• Developing and guiding NIB’s search engine optimization (SEO) strategy.
• Managing NIB’s presence on social media and tracking metrics.
• Executing NIB’s video strategy and managing relationships with external video production companies.
• Influential in developing product and services marketing strategy executed across traditional and digital ecosystems.
• Developing and analyzing KPIs, metrics, and methodologies pertaining to campaigns.

Benefits

• Full Time position
• Salary Range: $87,696.00 - $109,620.00 per year
• Travel Percentage: Up to 30%
• Day Shift

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees