Program Manager; Fundraising & Campaigns #2025527

World Relief-posted 10 days ago
$75,000 - $90,000/Yr
Full-time • Manager
Towson, MD
1,001-5,000 employees
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World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish. Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy. This position is reliant upon funding and may be subject to modification or termination based on resource availability. POSITION SUMMARY: World Relief is seeking a Program Manager to join our Mass Market Fundraising Team. This new role within the Marketing department will be tasked with driving the execution and optimization of existing fundraising campaigns, coordinating alignment across multiple donor portfolio channels, and working collaboratively in partnership with digital, creative, and operations teams to ensure successful end-to-end campaign execution. The Program Manager will report to the Director of Mass Market Fundraising.

  • Manage World Relief’s multi-channel fundraising program end-to-end to ensure annual growth targets are met.
  • Manage all aspects of fundraising campaigns targeting mass, midlevel, and major donors in partnership with Strategic Engagement, US Offices, Business Insights and the broader Marketing teams;
  • Clearly articulate and help develop a shared understanding of various donor journeys across the mass one-time and monthly file;
  • Manage stewardship pieces to support donor conversion, retention and upgrading to mid-level;
  • Maintain and grow current programs, like workplace giving and peer-to-peer;
  • Innovate and test new programs, like World Relief’s gift catalog; In partnership with Mass Market Fundraising Director and marketing leads, develop a second gift strategy to increase giving and lifetime value of current donors;
  • Manage the creation (including creative contractors and/or your own execution) of fundraising communications, mailings and promotional materials to ensure that all targets and requirements are met on time and within budget.
  • Monitor and evaluate fundraising marketing campaigns for greatest effectiveness
  • Effectively manage the scope of fundraising marketing projects and maintain effectiveness by monitoring metrics, project plans and budgets;
  • Assist in the development of annual fundraising performance metrics;
  • Manage campaign-specific testing framework and tactics; provide feedback on program and campaign performance results
  • In partnership with digital marketing, identify, track and report out key performance indicators to drive results and adapt as necessary
  • Keep leadership and broader team informed of results on a regular basis.
  • Coordinate team workload, prioritization, and output.
  • Mature and personal Christian faith
  • Committed to the mission, vision, and values of World Relief
  • Desire to serve and empower the Church to impact vulnerable communities
  • Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Association of Evangelicals' For the Health of The Nation document
  • Bachelor’s degree in Marketing, Communications, Business, Nonprofit Management, or related field; advanced degree a plus.
  • At least 3 years in results-driven fundraising roles with a clear track record of progressive success in exceeding revenue goals;
  • Experience in project management and stakeholder engagement in a complex organization;
  • Experience managing, implementing and evaluating multi-channel campaigns;
  • Demonstrated experience leading and engaging with multiple stakeholders of all levels;
  • Experience executing and optimizing marketing plans from the ground up that yield strong results;
  • Comfort and fluidity in working with CRM tools, with Salesforce experience being highly desirable.
  • Passion for welcoming refugees and guiding them on a path to belonging in local communities.
  • Strong understanding of direct response fundraising principles and digital marketing best practices.
  • Proven ability to use data and analytics to drive decisions and optimize campaigns.
  • Excellent project management skills; able to manage multiple initiatives, timelines, quick pivots and stakeholders.
  • Exceptional written and verbal communication skills, with a talent for donor-centric messaging.
  • Demonstrated ability to meet deadlines and manage tasks in a fast-paced work environment
  • World Relief offers a competitive benefits package and employee discount program for full-time, Regular, and part-time (25+ hours per week) employees
  • World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.
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