Program Manager, Field Marketing

Banfield Pet Hospital

78d • $69,073 - $94,975

About The Position

This position requires an onsite presence at the Banfield Pet Hospital headquarters in Vancouver, Washington, with a hybrid work schedule (3 days/week). The role involves identifying and overseeing the implementation of marketing needs related to hospital and/or market growth within specified regions while project managing Optimum Wellness Plan (OWP) growth avenues. The marketing representative will work on grand openings, standalone strategy, and existing hospital growth across the assigned Division, serving as a resource for the identified regions and related field leadership.

Requirements

• Bachelor’s degree in Business Administration, Communication or Marketing is preferred.
• Five years of relevant marketing experience are required.
• Hospital and/or field marketing experience preferred.
• Experience with marketing plan development, oversight, and/or implementation of various marketing tools is required.
• Strong understanding of product marketing and client experience as it relates to roll-out and management of consumer products and services is required.
• Demonstrated project management experience planning and overseeing projects in a timely manner and within budget is required.

Responsibilities

• Live and exemplify the Five Principles of Mars, Inc. within self and team.
• Design and oversee testing of scalable, localized marketing strategies to support assigned Division hospital grand openings and existing hospitals.
• Manage vendors/agencies to coordinate media placement and testing.
• Oversee budgets to achieve program goals effectively and efficiently.
• Ensure operational alignment on strategies.
• Set benchmarks with Digital Marketing Program Manager and analyze the performance of new hospital openings.
• Monitor performance (traffic, new/existing clients, capacity) and competitor presence within selected regional hospital portfolios.
• Assist with field marketing alignment and response.
• Partner with product marketing team on OWP project management for ongoing product development, growth, and support.
• Oversee change management of new products or product changes in the field.
• Support marketing strategy and tactics for dedicated region(s) based on hospital/market needs.
• Manage execution of grand opening marketing activities pre, during, and post opening for new hospitals.
• Partner with operations team and field to identify growth areas and needs for standalone and transformation hospitals.
• Oversee design and execution of marketing strategy to target growth sectors specific to standalone hospitals.
• Develop and execute scalable plans and organizational rollouts.
• Support region(s) in improving OSAT and OWP growth and retention.
• Collaborate with other Marketing partners to support new media, offers, and messaging.
• Provide feedback on regional marketing activity and trends to the Directors of Strategy and other marketing team members.
• Actively partner with Sr. Coordinators/Associate Specialists within the field marketing team.
• Support practice initiatives and partner cross-functionally with teams.
• Lead designated marketing workstreams for strategic and functional projects.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance.
• Generous Retirement Plans (401(k) and Roth).
• Paid Time Off and Holidays.
• Top-Tier Mental Health and Wellbeing Resources.
• Associate Life Insurance (company-paid) & Supplemental Life Insurance.
• Company-Paid Short- and Long-Term Disability.
• Flexible Spending Accounts (FSA).
• Health Savings Account (HSA).
• Paid Parental Leave.
• Continuing Education Allowance (for Eligible Positions).
• Back-Up Child and Elder Care & Family Support Resources.
• Fertility and Family Building Support.
• Digital Exercise Therapy.
• Voluntary Protection Benefits.
• Legal Plan.
• Identity Protection.
• Commuter Benefits.
• Three Free Optimum Wellness Plans for Pets.
• Exclusive Discounts.

What This Job Offers

• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees