Program Manager, Field Marketing

Medical Management International • Vancouver, WA

79d • $69,073 - $94,975

About The Position

The Program Manager, Field Marketing will identify and oversee the implementation of marketing needs related to hospital and/or market growth within specified regions while project managing Optimum Wellness Plan (OWP) growth avenues. This position requires an onsite presence at the Banfield Pet Hospital headquarters in Vancouver, Washington, with a hybrid work schedule (3 days/week). The role involves working as the marketing representative for grand openings, standalone strategy, and existing hospital growth across the assigned Division, serving as a resource for the identified regions and related field leadership.

Requirements

• Bachelor's degree in Business Administration, Communication, or Marketing preferred.
• Five years of relevant marketing experience required, with hospital and/or field marketing experience preferred.
• Experience with marketing plan development, oversight, and/or implementation of various marketing tools required.
• Strong understanding of product marketing and client experience as it relates to roll-out and management of consumer products and services required.
• Demonstrated project management experience planning and overseeing projects in a timely manner and within budget required.

Responsibilities

• Live and exemplify the Five Principles of Mars, Inc. within self and team.
• Design and oversee testing of scalable, localized marketing strategies to support assigned Division hospital grand openings and existing hospitals.
• Manage vendors/agencies to coordinate media placement and testing.
• Oversee budgets to achieve program goals effectively and efficiently.
• Ensure operational alignment on strategies.
• Set benchmarks with Digital Marketing Program Manager and analyze the performance of new hospital openings.
• Monitor performance (traffic, new/existing clients, capacity) and competitor presence within selected regional hospital portfolios.
• Assist with field marketing alignment and response.
• Partner with product marketing team on OWP project management for ongoing product development, growth, and support.
• Oversee change management of new products or product changes in the field.
• Support marketing strategy and tactics for dedicated region(s) based on hospital/market needs.
• Manage execution of grand opening marketing activities pre, during, and post opening for new hospitals.
• Partner with operations team and field to identify growth areas and needs for standalone and transformation hospitals.
• Oversee design and execution of marketing strategy to target growth sectors specific to standalone hospitals.
• Develop and execute scalable plans and organizational rollouts.
• Support region(s) in improving OSAT and OWP growth and retention.
• Collaborate with other Marketing partners to support new media, offers, and messaging.
• Provide feedback on regional marketing activity and trends to the Directors of Strategy and other marketing team members.
• Actively partner with Sr. Coordinators/Associate Specialists within the field marketing team.
• Support practice initiatives and partner cross-functionally with teams.
• Lead designated marketing workstreams for strategic and functional projects.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance.
• Generous Retirement Plans (401(k) and Roth).
• Paid Time Off and Holidays.
• Top-Tier Mental Health and Wellbeing Resources.
• Associate Life Insurance (company-paid) & Supplemental Life Insurance.
• Company-Paid Short- and Long-Term Disability.
• Flexible Spending Accounts (FSA).
• Health Savings Account (HSA).
• Paid Parental Leave.
• Continuing Education Allowance (for Eligible Positions).
• Back-Up Child and Elder Care & Family Support Resources.
• Fertility and Family Building Support.
• Digital Exercise Therapy.
• Voluntary Protection Benefits.
• Legal Plan.
• Identity Protection.
• Commuter Benefits.
• Three Free Optimum Wellness Plans for Pets.
• Exclusive Discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree