Qualtrics-posted about 1 month ago
Full-time • Mid Level
Hybrid • Seattle, WA
5,001-10,000 employees
Professional, Scientific, and Technical Services

As a rapidly scaling organization managing continuous high-volume email campaigns across promotional and always-on communications, we need operational excellence to transform our email marketing from a bottleneck into a strategic growth engine. The Program Manager - Email Operations will drive systematic process improvements, governance frameworks, and automation initiatives that enable our email marketing team to focus on strategic consultation rather than operational execution. This role is critical to supporting business growth without proportional headcount increases. Additionally, it positions email marketing as a strategic partner across the organization.

  • Own email calendar and audience management using Asana-based systems to prevent audience overlap and frequency violations across our extensive database
  • Develop and enforce email governance frameworks including SLAs, process documentation, and quality assurance protocols
  • Implement automated reporting systems using Tableau and API integrations to eliminate manual reporting burden and provide strategic insights
  • Drive adoption of self-service tools like Knak platform while maintaining oversight of segmentation and targeting logic
  • Manage stakeholder intake process and expectation setting across requesting teams to improve communication and reduce turnaround times
  • Gather requirements for email operations enhancements including new automation capabilities, process improvements, and tool integrations, then provide training and enablement to ensure successful adoption across the team and stakeholders
  • Collaborate with AI specialists to identify opportunities for process automation and operational improvements
  • Lead cross-functional projects to align email marketing initiatives with broader business goals and marketing strategies
  • Minimum of 5 years of program management experience with demonstrated success managing complex, multi-stakeholder initiatives
  • Strong project management skills with ability to coordinate and prioritize multiple requests across various teams and timelines
  • Experience with marketing operations tools - Asana expertise strongly preferred, experience with Tableau, Marketo, or similar marketing automation platforms is a plus
  • Proven track record in process optimization and implementing governance frameworks in fast-paced environments
  • Strong analytical skills with experience in automated reporting and performance tracking systems
  • AI proficiency and forward-thinking approach to identifying automation opportunities and operational efficiencies
  • Excellent stakeholder management and communication skills with experience managing up and across organizations
  • Some email marketing knowledge or willingness to quickly learn email marketing fundamentals, deliverability concepts, and segmentation strategies
  • Bachelor's degree in Marketing, Business, Operations, or related field preferred
  • Competitive total compensation and benefits package, including medical, dental, vision, retirement savings.
  • Flexible hybrid work policy (3 days in office; up to 2 weeks/yr work-from-anywhere).
  • Generous time off and parental leave policies.
  • Learning & development programs, including internal mobility and leadership development.
  • Recognition programs and ERG participation (MosaiQ, Q Pride, Q&Able, QSalute, WLD, Green Team).
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